Comments on: Social CRM: A recycled buzzword or a sustainable business strategy http://www.britopian.com/2010/06/28/social-crm-a-recycled-buzzword-or-a-sustainable-business-strategy/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hannah Janiola http://www.britopian.com/2010/06/28/social-crm-a-recycled-buzzword-or-a-sustainable-business-strategy/#comment-50711 Hannah Janiola Mon, 21 Mar 2011 03:26:41 +0000 http://www.britopian.com/?p=963#comment-50711 It feels great to find such an interesting topic about it on the internet like this these days. I was significantly interested with what you have shared and posted with us. Thanks for this anyway. <br><br><a href="http://www.Management-CRM.Com" rel="nofollow"> Microsoft Contact Management Software</a> It feels great to find such an interesting topic about it on the internet like this these days. I was significantly interested with what you have shared and posted with us. Thanks for this anyway.

Microsoft Contact Management Software

]]> By: jacobmorgan http://www.britopian.com/2010/06/28/social-crm-a-recycled-buzzword-or-a-sustainable-business-strategy/#comment-50544 jacobmorgan Thu, 08 Jul 2010 21:29:42 +0000 http://www.britopian.com/?p=963#comment-50544 Regardless of what you chose to call it SCRM is all about solving customer facing problems in a scalable way by building advocates and working on improving the user experience. If you look at what most companies are doing in the social space they all getting involved with "stuff" and many orgs reaching a point where they are all saying, "now what?" At Chess we don't even talk about SCRM services we offer, instead we talk about challenges that we help organizations solve. Launching a successful social media campaign and developing an SCRM strategy are 2 diff things in my opinion. Personally, I don't really want to develop SM campaigns, i want to develop SCRM strategies. It really does depend, which is why when we get questions around "how to do X" instead of giving a response we ask more questions and do basic discovery calls to figure out what they are trying to do, why they are trying to do it, and how. Oftentimes this leads to other issues that need to be resolved first. <br><br>It's not just about mastering internal conversations though it's about managing the data, the people, and empowering employees to do the best possible job that they can. Regardless of what you chose to call it SCRM is all about solving customer facing problems in a scalable way by building advocates and working on improving the user experience. If you look at what most companies are doing in the social space they all getting involved with “stuff” and many orgs reaching a point where they are all saying, “now what?” At Chess we don't even talk about SCRM services we offer, instead we talk about challenges that we help organizations solve. Launching a successful social media campaign and developing an SCRM strategy are 2 diff things in my opinion. Personally, I don't really want to develop SM campaigns, i want to develop SCRM strategies. It really does depend, which is why when we get questions around “how to do X” instead of giving a response we ask more questions and do basic discovery calls to figure out what they are trying to do, why they are trying to do it, and how. Oftentimes this leads to other issues that need to be resolved first.

It's not just about mastering internal conversations though it's about managing the data, the people, and empowering employees to do the best possible job that they can.

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