Nonprofit uses Foursquare to spread environmental awareness

Nonprofit uses Foursquare to spread environmental awareness

Love to see non-profit organizations like Earthjustice embracing social technologies.  Each time someone “checks in” at an Earthjustice poster in the San Francisco BART stations, one of Earthjustice’s donors will give $10 to support their cause. The ads, featuring images of Lake Tahoe, oil rig platforms, and the little furry endangered pika, can be found throughout the BART stations coming this summer.

tahoe

Though Foursquare does not yet have the wide market penetration that Facebook and Twitter enjoy, the hope is that through its embrace of location-based services, Earthjustice can connect a younger audience to its work, whether it’s curbing oil and gas exploration in the Arctic or protecting endangered species like the pikas of the Sierra Nevada.

At the same time, Foursquare users on BART will get their shot at becoming the “mayor” of Earthjustice ads and help protect the environment, all while doing their daily commute. Aside from the donation aspect, the check-ins also encourage users to learn more about Earthjustice through other Foursquare features, such as tips or “shout outs.” You can follow them on Twitter here of “like” their Facebook page here. I just did.

To amplify the campaign even further, I would recommend the following:

  1. Aggregate all check ins and tweets somewhere on their web site
  2. Recognize and showcase each mayor (i.e. on their web site or fan page)
  3. Create a mechanism that integrates with the campaign and allow users to make contributions easily
  4. Tweetup / fund-raising event

Heck, I may even take Bart a few times when this launches to show my support. Hopefully you will too!

About Michael Brito

Michael Brito has been making things happen online since 1996 with a legit hustle. He gets mad when the 49ers lose, really mad. Feel free to follow him on Twitter.

  • Janice

    Michael, thank you for sharing this. Awesome. And, have not had the opportunity to congratulate you on your move to Edelman. Take care…….

  • http://dannybrown.me Danny Brown

    Hey there Michael,

    Thanks for sharing this with us, wasn't aware of Earthjustice before now, but they're sure as heck on my radar now. Great use of Foursquare and a great model for other nonprofits to leverage with their corporate sponsors and donors.

    Cheers!

  • http://twitter.com/Britopian Michael Brito

    Hi Danny — yeah I am really impressed with that they are doing.

    Thanks for the comments and RT too! : )

    Michael

  • maxmaziy

    Its really good!

  • http://glueberrypie.wordpress.com/ Glueberrybaker

    It's very interesting to use Foursquare in this way. The only good examples I knew about Foursquare was for food brand to give some promotions or organize some flashmob (like Domino's). And also luxury brands, like Marc Jacobs in NY and Jimmy Choo in London. In my opinion Facebook is still the best platform to set up a cause campaign due to the amazing range of functionality. And two really good example is when brands sponsored a cause such as Pepsi and very recently a very good campaign of Corona http://bit.ly/england-savethebeach

  • http://glueberrypie.wordpress.com/ Glueberrybaker

    It's very interesting to use Foursquare in this way. The only good examples I knew about Foursquare was for food brand to give some promotions or organize some flashmob (like Domino's). And also luxury brands, like Marc Jacobs in NY and Jimmy Choo in London. In my opinion Facebook is still the best platform to set up a cause campaign due to the amazing range of functionality. And two really good example is when brands sponsored a cause such as Pepsi and very recently a very good campaign of Corona http://bit.ly/england-savethebeach