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You know your brand is socially relevant when…

Social Media 06 Apr 2010
7 Comments
  1. Consumers interact spontaneously with each other; and the brand is the core focus of each interaction.
  2. Your content is being shared all over the interwebs without you even asking.
  3. The meaning of your brand evolves; and you embrace it.
  4. Consumers develop a new language around your brand and you learn it.
  5. Consumers find and promote new uses of your brand and you don’t sue them.
  6. Normal users become brand advocates and you love them for it.
  7. A community is born and you participate in it.

Fluffy stuff I know; i just felt inspired today.  I usually try to write something of value so that anyone who reads this can take actionable steps to facilitate change within their organizations. Sorry. : (

Note: these ideas are a combination of my experience working for big brands and my perception of community building on the social web.

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • http://www.carolweinfeld.com/ Carol L. Weinfeld

    Re: #7 Consumers now create communities, whereas before agencies created them. Agencies aspire to join their target's communities. The media world is now inverted.

  • http://twitter.com/Britopian Michael Brito

    Carol — completely agree and that's what I meant to say in one sentence. : P

  • http://www.pushagency.net/ Jimi Bostock

    ANother great post Michael.

    I like how you are able to succintly put what are profound matters.

    I think point 4 is the most revolutionary. It's an exciting time to be alive and I personally love working with clients to show them how to think like humans and not as an org/biz.

    Kep em coming mate

    Jimi Bostock

    PUSH agency

    BRISBANE | CANBERRA| SYDNEY

    AUSTRALIA

  • tim diaz

    Nice points. “A community is born and you participate in it”. Just a fun fact, if you ever need a yacht or boat shipped anywhere, Yacht Exports is your best bet. They have done a great job with me!

  • punyasekhar

    know your brand awareness @ http://www.reachanalysis.com

  • nirvanacanada

    Brand making is core target of doing SEO or SMO. Yes brand is said to set up when people start chit chatting about it in the society.
    internet marketing Vancouver

  • nirvanacanada

    When society accepts your brand name they make it popular.

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