Comments on: Consumers are driving corporate brand strategy http://www.britopian.com/2010/01/22/consumers-are-driving-corporate-brand-strategy/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: http://www.leasecar.co.uk http://www.britopian.com/2010/01/22/consumers-are-driving-corporate-brand-strategy/#comment-50626 http://www.leasecar.co.uk Tue, 09 Nov 2010 09:45:07 +0000 http://www.britopian.com/?p=547#comment-50626 Great statistics and wonderful site for research about social media and its effects. Great statistics and wonderful site for research about social media and its effects.

]]> By: shreya mehta http://www.britopian.com/2010/01/22/consumers-are-driving-corporate-brand-strategy/#comment-50244 shreya mehta Tue, 09 Feb 2010 04:48:34 +0000 http://www.britopian.com/?p=547#comment-50244 I agree with Michel Brito that social media platform driving a good potential growth in market through consumers and if those corporation who are not follows they may fail in future I agree with Michel Brito that social media platform driving a good potential growth in market through consumers and if those corporation who are not follows they may fail in future

]]> By: patmcgraw http://www.britopian.com/2010/01/22/consumers-are-driving-corporate-brand-strategy/#comment-50185 patmcgraw Fri, 22 Jan 2010 18:43:50 +0000 http://www.britopian.com/?p=547#comment-50185 Michael,<br><br>Great post - thanks, as always, for sharing.<br><br>Do you get a sense that there is a shift in more than resources? That last bullet point that states only 6% felt prepared and 40% don't have the expertise in-house seems to support what I have been hearing for the past several months - we know we need to be there, but we don't know how to get there. <br><br>If that's true, I am concerned that 2010 will see a great deal of "Fire. Ready. Aim." and the results won't be strong enough fast enough. And if that's the case, will these companies have set up a process for learning, modifying and improving or will they panic and start moving dollars back to activities they are more comfortable with based on historical performance?<br><br>If you had to point to a company that has impressed you with its approach to social media - who would it be and why? Maybe that will help some of these companies?<br><br>Best,<br>Pat Michael,

Great post – thanks, as always, for sharing.

Do you get a sense that there is a shift in more than resources? That last bullet point that states only 6% felt prepared and 40% don't have the expertise in-house seems to support what I have been hearing for the past several months – we know we need to be there, but we don't know how to get there.

If that's true, I am concerned that 2010 will see a great deal of “Fire. Ready. Aim.” and the results won't be strong enough fast enough. And if that's the case, will these companies have set up a process for learning, modifying and improving or will they panic and start moving dollars back to activities they are more comfortable with based on historical performance?

If you had to point to a company that has impressed you with its approach to social media – who would it be and why? Maybe that will help some of these companies?

Best,
Pat

]]> By: Internet Marketing http://www.britopian.com/2010/01/22/consumers-are-driving-corporate-brand-strategy/#comment-50184 Internet Marketing Fri, 22 Jan 2010 14:38:52 +0000 http://www.britopian.com/?p=547#comment-50184 It will be very interesting to see how all of those metrics shifts in the next few years. As social networking expands to an even larger audience (baby boomers and above - or rather, how these users will continue to embrace it) during the course of 2010, I'll bet that more than 14% of respondents next year will believe that the social media game is "critical to success." It is still very much a wide horizon and alien shore for most companies, however as the months and years to continue to march along, we'll start to see more and more dollars and personnel allocated and dedicated toward marketing to the masses. Great post! It will be very interesting to see how all of those metrics shifts in the next few years. As social networking expands to an even larger audience (baby boomers and above – or rather, how these users will continue to embrace it) during the course of 2010, I'll bet that more than 14% of respondents next year will believe that the social media game is “critical to success.” It is still very much a wide horizon and alien shore for most companies, however as the months and years to continue to march along, we'll start to see more and more dollars and personnel allocated and dedicated toward marketing to the masses. Great post!

]]> By: GabrielCarrejo http://www.britopian.com/2010/01/22/consumers-are-driving-corporate-brand-strategy/#comment-50182 GabrielCarrejo Fri, 22 Jan 2010 06:55:00 +0000 http://www.britopian.com/?p=547#comment-50182 "The customer is always right" “The customer is always right”

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