Comments on: Social Media Snake Oil from Brito’s Perspective

By: Internet Marketing

Internet Marketing — Wed, 20 Jan 2010 15:00:40 +0000

Great post, Michael. I think one of your finer points was point number two, discussing the proper usage of Social Networking (like Twitter campaigns). Twitter, Facebook, LinkedIn, these are great tools for promoting brand awareness and disseminating information across a large spectrum of followers, however campaigns through these social networks should only SUPPORT relationship building efforts, not solely drive them. And when I say relationship building, I'm talking about the pressing of palms (sometimes to the phone receiver) and networking in the “old school” fashion (does 7-10 years ago really constitute the term “old school?”) So, like you said, Twitter and other social networks are great but finite tools that need to fit into an overall relationship building campaign, which as you aptly mentioned, can be infinite when done correctly.

By: abassseo

abassseo — Wed, 20 Jan 2010 04:01:22 +0000

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By: Social Media Marketing

Social Media Marketing — Tue, 12 Jan 2010 04:22:24 +0000

I’ve spent time in some social media sites, and have some fairly good idea of what you are speaking. I wish I had kept up the contacts. The time invested was very heavy, but at the time I was there for pleasure, without business motives.

By: coetsee

coetsee — Sat, 02 Jan 2010 10:06:15 +0000

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By: coetsee

coetsee — Sat, 02 Jan 2010 10:05:54 +0000

By: Michael Brito

Michael Brito — Wed, 16 Dec 2009 05:33:55 +0000

Thank you for your comment Kieth. Appreciate it …

By: Keith Burtis

Keith Burtis — Wed, 16 Dec 2009 04:41:30 +0000

Michael, This post is awesome! It sums it up so well. I see there are only three comments (before mine anyway) don't be frustrated by that. I can pretty much guarantee you are flying over the heads of many here. This was truly a huge gulp of fresh air. Frankly, I don't see the point to all of the bickering. The ISMA stuff makes me sick to my stomach! We need to continue to forge ahead and do great work for our clients, ourselves and our network. Big thank you to Gabriel Carrejo for pointing this post out to me.
-keith

By: olivierBlanchard

olivierBlanchard — Mon, 14 Dec 2009 15:08:40 +0000

Great post.

Though… there are many ways to monetize a community, and some are a lot more ethical than others… but I've already expressed my views on that particular subject.

I'm not really worried about the ego trip thing you mention in your last paragraph. (Of course… the Frenchman would be the one to say that…) Ego isn't really a threat to anybody. What concerns me is the snake oil itself. More to the point, people who try to sell their services, products and themselves based on a lie. We all have opinions about a lot of things, and we post those opinions on our blogs, on Twitter, etc. That doesn't make us experts – it just makes us opinionated.

If anyone thinks they'll be hired by a company because of their opinion, they're in for a rude awakening. But people who knowingly employ deceptive tactics to sell themselves or their products… that's a completely different animal.

Incidentally, I'm not a huge fan of that Business Week article. For the writer to stop short of pointing an accusing finger at Chris Brogan while elevating David Armano as a quasi-expert seemed odd to me. I know both Chris and Dave, like them both, but frankly can't say “this guy is legit and this guy might not be.” That was just bizarre. There's plenty of real social media snake oil to go around without having journalists take sides and subjectively pitch one blogger against another. It wasn't exactly a shining moment in the history of journalism.

Cheers, Michael. I dig what you're doing here.

By: Elizabeth Crane

Elizabeth Crane — Thu, 10 Dec 2009 01:52:31 +0000

All very good points, but I especially like:

"Social media experts are bad (very bad) and when I see that in a bio somewhere; i immediately unfollow/unsubscribe because self proclaimed experts have huge egos and I don’t have time to deal with it"

Self-proclaimed experts are popping up all over the place, in all types of businesses. Not only does it insinuate a huge ego but it also presents certain liability problems. If people follow what the "expert" said to do and it doesn't work, the response can be that he proclaimed himself an expert so of course the advice was taken. It also brings certain liability factors. The sue happy world that we live in would love to take on "the expert".

Thanks for the great post!

By: spikejones

spikejones — Tue, 08 Dec 2009 13:15:05 +0000

Michael,

Bravo on a great post. The last paragraph is my favorite, because it's SO true. You nailed it. "...you won't get paid to have an ego." I might have to use that one somewhere.

Keep on keepin' on.