Dec
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Example of Event Promotions with Foursquare

A few months ago, I wrote a post about Foursquare and how retailers should use it as a tool to drive customer loyalty on the social web. This is kind of a no brainer and I have actually experienced minimal buzz on a tweetup I put together last summer; a book signing with Brian Solis.

On my way to the office this morning, I stopped by Starbucks and did what I normally do when I arrive at my destination – check in on Foursquare. I was surprised to see the following:

Foursquare has been offering this (or similar advertising) to many local businesses for quite some time but this is the first time I have experienced it firsthand. Of course I clicked and this is what came next:

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The SparkAwards used Foursquare to drive awareness to their first multi-level design competition here in San Francisco at the Autodesk Gallery on November 4th. They even offered VIP tours to all who checked in on that day. After minimal research, I found that there have been 12 total check-ins with 10 unique visitors to the venue. Not the greatest set of metrics of course; but I am sure glad to see local businesses trying new things and experimenting on the social web.

Do you know of any examples of Foursquare Promotions?

Author: Michael Brito

Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.

promotional items

It's basically an application that link social networks using Iphone. I love it it makes life and publishing promotional items easier. This application is a must for Iphone user and marketer itself.

-Val