Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
… well, maybe one or two may be.
I was inspired from this post by @mediaphyter a few weeks ago and I thought I would reflect back on 2009 and mention a few people who have really impacted my life and my career. These are friends I know personally and I look up to based on their knowledge of the social space; leadership qualities or things they do in their personal lives to make change and help others, all in a 140 characters or less:
Jennifer Leggio | @mediaphyter
Personal friend, influencer, partner, smart, good hearted person who has been to my house before and we broke bread for my birthday
Ted Murphy | @tedmurphy
Entrepreneur and good friend; he has given me solid career advice and I am inspired by all of his achievements despite constant criticism
I had the opportunity to write a guest post for Amber Naslund that highlights some of the issues/challenges and conversations I have had with others working internally for brands. Here is a snap shot of my post, but please do continue to the conversations in the comments section of Ambers blog:
Measuring Social ROI – The question we need to start asking ourselves is “how do we go about quantifying metrics to show how they drive true business value and/or revenue?”
A lot of chatter online this week about social media snake oil here, here and a heated, yet insightful discussion going on over here. I thought I would do what I do best and chime in on the conversation and try to be as delicate as I can not to hurt anyone’s feelings (trust me, this is not my intention). Conversation is always good, even if it’s not always positive in nature.
With that said, here are some high level thoughts on social media experts, social media snake oil and those who are just perpetrating (fakin’ the funk) and I decided on a bulleted list because it’s easier and much more to the point:
A few months ago, I wrote a post about Foursquare and how retailers should use it as a tool to drive customer loyalty on the social web. This is kind of a no brainer and I have actually experienced minimal buzz on a tweetup I put together last summer; a book signing with Brian Solis.
On my way to the office this morning, I stopped by Starbucks and did what I normally do when I arrive at my destination – check in on Foursquare. I was surprised to see the following:
