Truly, my influencers aren’t your influencers either

… well, maybe one or two may be.
I was inspired from this post by @mediaphyter a few weeks ago and I thought I would reflect back on 2009 and mention a few people who have really impacted my life and my career. These are friends I know personally and I look up to based on their knowledge of the social space; leadership qualities or things they do in their personal  lives to make change and help others, all in a 140 characters or less:
Jennifer Leggio | @mediaphyter
Personal friend, influencer, partner, smart, good hearted person who has been to my house before and we broke bread for my birthday
Ted Murphy | @tedmurphy
Entrepreneur and good friend; he has given me solid career advice and I am inspired by all of his achievements despite constant criticism

Driving Social Media from behind the corporate firewall

I had the opportunity to write a guest post for Amber Naslund that highlights some of the issues/challenges and conversations I have had with others working internally for brands. Here is a snap shot of my post, but please do continue to the conversations in the comments section of Ambers blog:
Measuring Social ROI – The question we need to start asking ourselves is “how do we go about quantifying metrics to show how they drive true business value and/or revenue?”

Social Media Snake Oil from Brito’s Perspective

A lot of chatter online this week about social media snake oil here, here and a heated, yet insightful discussion going on over here. I thought I would do what I do best and chime in on the conversation and try to be as delicate as I can not to hurt anyone’s feelings (trust me, this is not my intention). Conversation is always good, even if  it’s not always positive in nature.
With that said, here are some high level thoughts on social media experts, social media snake oil and those who are just perpetrating (fakin’ the funk) and I decided on a bulleted list because it’s easier and much more to the point:

Example of Event Promotions with Foursquare

A few months ago, I wrote a post about Foursquare and how retailers should use it as a tool to drive customer loyalty on the social web. This is kind of a no brainer and I have actually experienced minimal buzz on a tweetup I put together last summer; a book signing with Brian Solis.
On my way to the office this morning, I stopped by Starbucks and did what I normally do when I arrive at my destination – check in on Foursquare. I was surprised to see the following:

 

  • bsoler: I loved this post, Michael. I often times times feel like companies pay more attention to...
  • Robert Portman: Social media is also good for SEO. Using Social media sites like Youtube, some bloggers and marketers...
  • gry: this post is greate.thanks.
  • Gerald Cotley: SMO is the methodization of social media activity with the intent of attracting unique visitors to...
  • Web Development: This is a great example of how a company can use social media effectively. Well done to the folks at...

 

 

Flickr Photos

Silicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer Society

Featured Video

Powered by Wordpress and made by Guerrilla