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Lessons Learned from the MarketingProfs Digital Marketing Mixer 2009

I had a chance to catch up with Marla Erwin from Wholefoods, Michael Stelzner from Social Media Examiner, Tim Supples from Citrix, Jennifer Zeszut from Scout Labs and my boyee Sonny Gill to get some key insights from the conference. (photos here if interested)

I also moderated a panel titled, How Big Brands Engage in Real time Conversations with Customers. The panelists included my close friends Becky Carroll and Tom Diederich.  Yes, the panel rocked, thanks to the panelists.

Lastly, had a huge opportunity to participate as Mixologist for the event, along with Stephanie Miller from Return Path, Jay Bear and Beth Harte from MarketingProfs. Our job was to attend each session in our respective tracks, take concise notes and then summarize some key takeaways so that the attendees can leave with actionable learning.

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • annhandley

    Brian – Great to see you in Chicago, and really appreciate your Mixologist efforts! You certainly played a big part in making the Mixer what it was.. thanks!!

  • annhandley

    PS I totally love this photo of the Mixologists..!

    (Courtesy David B Thomas!)

    http://blogs.sas.com/socialmedia/index.php?/arc…

  • http://www.sonnygill.com Sonny Gill

    Thanks for the interview bud and really glad we finally met and hung out. You're a class act and one of the really smart folks in this space. Can't wait until next time but I know we'll be chatting in between then!

    Cheers.

  • http://twitter.com/Britopian Michael Brito

    Ann — thank you again for having me. But I am curious why everyone has been calling me Brian. Maybe it's because my blog being Britopian.

    - Michael

  • bruceeric

    Good video, Brian :)

  • http://www.marketingprofs.com bethharte

    Brian, it was so great to get to hang out with you two weeks in a row! [I am now quietly suffering Britopian withdrawal... ;-) ~]

    Thanks for being a Mixologist with me…and I agree with Ann, Dave's photo is one of the best!!

    I loved hearing the takeaways that you captured in the video…Marla's advice for multiple Twitter accounts per line/brand/etc. is a smart one. People who like wine/cheese might not so much be into veggies. (I kid…).

    Hope to see you soon!

    Beth Harte
    Community Manager, MarketingProfs
    @bethharte

  • annhandley

    Crap! I started that, didn't I? OK.. feel free to call me Angela. Or whatever. (And yes… the “Britopian” for some reason makes me channel “Brian.” (SORRY!)

  • http://www.socialmediaexaminer.com Michael A. Stelzner

    Michael – Great meeting you at this awesome event! – Mike

  • Ray

    Great video Brian.. err… Michael lol. It must have been one crazy day for you guys

  • goldcoin

    The beautiful marketing tips for web sites and blog. really good information.

  • http://www.soloden.com/ julius

    i'm always fascinated by the power social media has on people. I am starting to like the conversation you have on this blog

  • http://websitesempire.com/ Prakash

    Great video Brian… It must have been one crazy day for you guys