Comments on: Creating Memorable Brand Experiences using the Social Web

By: http://disqus.com/texnogeekz/

http://disqus.com/texnogeekz/ — Sun, 31 Jan 2010 23:10:36 +0000

I like when companies jump on board to the awesome power of the web especially with the new cell phones. goarticles.com/cgi-bin/showa.cgi?C=2436402

By: System77

System77 — Wed, 11 Nov 2009 15:06:09 +0000

Well said. It's definitely about making meaningful and lasting relationships with people. Even if it is only a few at a time.

By: kathy389

kathy389 — Tue, 10 Nov 2009 16:13:50 +0000

Thanks for the great reading, anaheim seo firm . I will pass this on to our Ira clients to read.

By: Steve Nelson

Steve Nelson — Wed, 21 Oct 2009 13:52:12 +0000

Re-engagement through social media helped Intel overcome the lack of authenticity of the original commercial.

By: michaelling

michaelling — Tue, 29 Sep 2009 11:55:15 +0000

I read the report and am not too worried about the ROI thing as there are so many factors that can contribute to a firm's ROI. On the other hand, I like the case studies as it tells me how these companies approach social media marketing..

By: toshiedo

toshiedo — Mon, 28 Sep 2009 21:33:56 +0000

I love that Intel ad and great artice too! If I'd known I'd have been after a t-shirt as well!

By: Gillian Verga

Gillian Verga — Mon, 21 Sep 2009 20:58:38 +0000

Great story! I read so much about how to measure the ROI of social media, but stories like that one are what really convinces me (and hopefully others) that social media is truly worthwhile.

By: Richard Clark Marketing Blog

Richard Clark Marketing Blog — Thu, 17 Sep 2009 21:38:14 +0000

Great post.

I think we are long overdue some good case studies on the commercial returns brands have had as a consequence of utilising social media. Most of us understand that social media has positives for organisations that get it right – but what is the financial return?

By: olivierBlanchard

olivierBlanchard — Thu, 17 Sep 2009 21:26:28 +0000

Michael, that's a very cool anecdote and I dig what Intel is doing here, but… being that Intel is mostly a B2B brand (heck, an OEM brand at that,) what is the value of humanizing the brand in a B2C environment?

Again, I like what Intel is doing here, but… is it really accomplishing anything? Are you selling more chips as a result? Are consumers who now engage with you affecting sales in some way?

By: brandlessons

brandlessons — Thu, 17 Sep 2009 21:18:26 +0000

As always, the little things go a long way-especially in brand development. If brand mangers don't agree, then they should find another job or read the Tipping Point. Great post.