Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
I have pretty substantial experience with search engines; and like you, use them everyday to find relevant content. I first heard about this new search engine called LeapFish a few months ago when I met Lena Shaw at the first Silicon Valley Tweetup. Leapfish is also sponsoring the upcoming Tweetup this Wednesday at the Hotel Valencia.
What I dig about Leapfish is that you can pretty much find every piece of content related to any specific search query. You can search Google, Yahoo, MSN and it also aggregates the top news from the AP, Youtube videos, Twitter trending topics, weather, etc. on the home page.
As usual, I did a search for “Michael Brito” and was delighted to see the common results I usually see when I Google myself; but also on the same page without any additional clicks I was able to see blog mentions, videos and images. It’s definitely a [...]
The branding guys up on the 6th floor may not agree with me but sometimes it’s the little things you do that can drive influence and delight your customers. It’s these little things that don’t necessarily require a branded microsite overloaded with marketing messages or a cool piece of rich media. Sometimes it’s as little as listening to the community and acting.
A few weeks ago, I wrote a post for Brian Solis’s blog, PR.20 that highlighted the recent study conducted by Charlene Li of the Altimeter group. The study looked at the top 50 brands and measured their level of engagement on the social web. The study also looked at the financial performance of each brand and the results revealed something very interesting. The brands that engage with their customers more deeply enjoyed increases in revenue during the reporting period. A closer examination reveals that the top brands, specifically Dell [...]
… and brand engagement starts with building successful communities.
Hat tip to Ray Hartjen (twitter/blog), my previous boss at Sony for reminded me about the Fish! Philosophy. Ahh yes, so what is the Fish! Philosophy you ask. Well, it’s actually a pretty cool book. It’s an easy read and it’s inexpensive; but the lessons learned are valuable and can be applied to building strong communities. The FISH! Philosophy includes four very simple, interconnected practices:
Be There is being emotionally present for people. It’s a powerful message of respect that improves communication and strengthens relationships.
Play taps into your natural way of being creative, enthusiastic and having fun. Play is the spirit that drives the curious mind, as in “Let’s play with that idea!” It’s a mindset you can bring to everything you do.
Make Their Day is finding simple ways to serve or delight people in a meaningful, memorable way. It’s about contributing [...]
Yes, it’s that time again; and yes, this one will rock. If you haven’t been to any of the Silicon Valley Tweetups you sure are missing out. If you are interested in checking out the vibe, you can watch the video of the first and second one. It’s awesome to connect with people in person that I have known for a while on the social web. A big thank you to the first sponsor, Lithium Technologies. Lithium provides customer-centric social networking solutions for the enterprise.
