Comments on: Your Brand, Their World: Razorfish hosted panel discussion http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hubert Rampersad http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49981 Hubert Rampersad Sat, 05 Sep 2009 19:11:47 +0000 http://www.britopian.com/?p=276#comment-49981 Social media marketing without authentic personal branding is waste of time <a href="http://tinyurl.com/cl7s46" rel="nofollow">http://tinyurl.com/cl7s46</a> Social media marketing without authentic personal branding is waste of time http://tinyurl.com/cl7s46

]]> By: campeden http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49978 campeden Sat, 29 Aug 2009 10:15:20 +0000 http://www.britopian.com/?p=276#comment-49978 Nice Blog Posting Nice Blog Posting

]]> By: jkings http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49977 jkings Fri, 28 Aug 2009 19:45:59 +0000 http://www.britopian.com/?p=276#comment-49977 Ryan - I'm with you here. In fact, I think the term 'expert' in any title only invites scrutiny. Letting your goods do the talking works a lot better. Allow people to arrive at their own conclusions about whether or not you're an expert. <br><br>Joseph Kingsbury, Text 100<br>twitter.com/jkingsbury Ryan – I'm with you here. In fact, I think the term 'expert' in any title only invites scrutiny. Letting your goods do the talking works a lot better. Allow people to arrive at their own conclusions about whether or not you're an expert.

Joseph Kingsbury, Text 100
twitter.com/jkingsbury

]]> By: Ryan http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49973 Ryan Wed, 26 Aug 2009 17:49:47 +0000 http://www.britopian.com/?p=276#comment-49973 Interesting argument re: is anyone really an "expert" at social medial? I agree with you that right now we're all trying to figure things out as the new medium rapidly expands and changes but I do think we'll get to a point where things are more mapped-out and it's possible to truly be an expert. Interesting argument re: is anyone really an “expert” at social medial? I agree with you that right now we're all trying to figure things out as the new medium rapidly expands and changes but I do think we'll get to a point where things are more mapped-out and it's possible to truly be an expert.

]]> By: bullsoft http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49969 bullsoft Sat, 22 Aug 2009 03:51:22 +0000 http://www.britopian.com/?p=276#comment-49969 Steve you are right social media is not new....not the word...not even the concept...<br>Yes there are many other ideas and way to target customers........<br>I think this is one of the best ways to engage your customers, clients in a big way...Ya!! It takes time but result you will get is what you expect....you need to have patience...<br>That's why we say that "Patience is the art of hoping" Steve you are right social media is not new….not the word…not even the concept…
Yes there are many other ideas and way to target customers……..
I think this is one of the best ways to engage your customers, clients in a big way…Ya!! It takes time but result you will get is what you expect….you need to have patience…
That's why we say that “Patience is the art of hoping”

]]> By: Deborah Richmond http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49968 Deborah Richmond Fri, 21 Aug 2009 18:21:02 +0000 http://www.britopian.com/?p=276#comment-49968 I heard someone say the name Social Media Advisor is probably more appropriate than Social Media Expert for most. I am a Social Media Coach because I teach others what I do already know. But I always tell them I don't know it all and am always happy to learn what's new, of which there is something every day. And that's why I LOVE social media. I heard someone say the name Social Media Advisor is probably more appropriate than Social Media Expert for most. I am a Social Media Coach because I teach others what I do already know. But I always tell them I don't know it all and am always happy to learn what's new, of which there is something every day. And that's why I LOVE social media.

]]> By: shea_park http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49966 shea_park Wed, 19 Aug 2009 17:56:35 +0000 http://www.britopian.com/?p=276#comment-49966 Very smart post. Valid POV and unique. Thanks for sharing. <br>Twitter: @shea_park Very smart post. Valid POV and unique. Thanks for sharing.
Twitter: @shea_park

]]> By: Michael Brito http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49965 Michael Brito Wed, 19 Aug 2009 17:09:40 +0000 http://www.britopian.com/?p=276#comment-49965 I think we are saying the same thing in a slightly different way; and your take is much more articulate. <br><br>I think we can both agree that expertise in this area requires a strong understanding of the tools, how they are used today, how they will be used tomorrow and also the ability to forecast changes/acquisitions/consolidations of these given tools in the future (FF, FB, Twitter, etc.)<br><br>More importantly, it is about understanding the audience (i hate that word) and consumer behavior, a keen sense of the business objectives and the ability to map social media back to the the business objectives. I am a firm believer of the Forrester POST Method; and Tools/Technology is last. I think we are saying the same thing in a slightly different way; and your take is much more articulate.

I think we can both agree that expertise in this area requires a strong understanding of the tools, how they are used today, how they will be used tomorrow and also the ability to forecast changes/acquisitions/consolidations of these given tools in the future (FF, FB, Twitter, etc.)

More importantly, it is about understanding the audience (i hate that word) and consumer behavior, a keen sense of the business objectives and the ability to map social media back to the the business objectives. I am a firm believer of the Forrester POST Method; and Tools/Technology is last.

]]> By: jkings http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49964 jkings Wed, 19 Aug 2009 16:22:47 +0000 http://www.britopian.com/?p=276#comment-49964 Well said, Michael. I agree terms like ‘expert’ and ‘consultant’ are thrown about carelessly in this space (if it is even a distinct ‘space’). I often wonder how many ‘experts’ are actually working with clients and putting ideas into practice or just pontificating about other’s work. <br><br>Expanding on your take, I’d actually argue that expertise in tools and platforms doesn’t necessarily translate to any social media expertise at all. Also, if you don’t truly understand the client’s business and how social media maps to driving very specific goals then all that expertise is moot. As you note, understanding user experience online and how people interact, and ultimately the impact and opportunity for brands is the foundation for doing anything useful. <br><br>Put another way, Facebook, Twitter et al should be several steps deep into conversations about social media strategy, not first. <br><br>Joseph Kingsbury, Text 100<br>twitter.com/jkingsbury Well said, Michael. I agree terms like ‘expert’ and ‘consultant’ are thrown about carelessly in this space (if it is even a distinct ‘space’). I often wonder how many ‘experts’ are actually working with clients and putting ideas into practice or just pontificating about other’s work.

Expanding on your take, I’d actually argue that expertise in tools and platforms doesn’t necessarily translate to any social media expertise at all. Also, if you don’t truly understand the client’s business and how social media maps to driving very specific goals then all that expertise is moot. As you note, understanding user experience online and how people interact, and ultimately the impact and opportunity for brands is the foundation for doing anything useful.

Put another way, Facebook, Twitter et al should be several steps deep into conversations about social media strategy, not first.

Joseph Kingsbury, Text 100
twitter.com/jkingsbury

]]> By: steveplunkett http://www.britopian.com/2009/08/19/your-brand-their-world-razorfish-hosted-panel-discussion/#comment-49963 steveplunkett Wed, 19 Aug 2009 15:53:27 +0000 http://www.britopian.com/?p=276#comment-49963 good point... and true... they have a TON of backend networks where amway reps communicate. A lot of previous Social Media was protected.. at least almost all of the ones i setup over the years.. <br><br>i think this was why?<br><br>Me: "Mrs. Customer, you do realize we are going to need to have someone monitor comments and delete the porn spam, right?"<br>Mrs. Customer: "We aren't ready for that is there a way to keep the porn spam out? "<br>Me: "yes, password protect it." good point… and true… they have a TON of backend networks where amway reps communicate. A lot of previous Social Media was protected.. at least almost all of the ones i setup over the years..

i think this was why?

Me: “Mrs. Customer, you do realize we are going to need to have someone monitor comments and delete the porn spam, right?”
Mrs. Customer: “We aren't ready for that is there a way to keep the porn spam out? “
Me: “yes, password protect it.”

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