Comments on: The Various Roles of Social Media in the Enterprise

By: CorporateSocialNetworkSoftware

CorporateSocialNetworkSoftware — Mon, 28 Jun 2010 13:16:21 +0000

Great write up, as more and more businesses are embracing social media this is must have information

By: Blandine Mouren

Blandine Mouren — Tue, 02 Mar 2010 06:57:51 +0000

I love what you write. It is always accurate and terribly useful. Bravo and thanks.

By: Gene De Libero

Gene De Libero — Thu, 07 Jan 2010 17:14:42 +0000

I agree with AmberNaslund; there's a definite trend toward grouping various social media roles together. Whether it's about saving money or ignornace of the social space, it's something that needs to be addressed with prospective employers.

To be effective in any role, you need clear definitions of what the expectations are for that role. Push back on anything that doesn't feel right and educate the folks out there. Now's the time!

By: trauringe

trauringe — Wed, 30 Sep 2009 15:00:49 +0000

Trauringe

By: Richard Clark Marketing Blog

Richard Clark Marketing Blog — Mon, 07 Sep 2009 21:44:55 +0000

Interesting topic. Do you have any view on how many organisations utilise the full breadth of roles you identify?

I'm sure more will follow this approach in the coming years as social media evolves into a more central component of organisations

By: Eric Rudolf

Eric Rudolf — Fri, 04 Sep 2009 01:02:00 +0000

I think this is an interesting article, and I'm glad you wrote it–but I think it's a bit ahead of its time. As a career marketing professional (17 years) who is always hiring additional staff, I find it interesting how few of the above titles are actually used on a regular basis. In most cases, these types of positions are listed as “Marketing Coordinators” or “Marketing Managers,” with Social Media listed as a job requirement or function. I wonder when the market will eventually catch up with these designations, if ever. Nice work.

By: onlinebroker

onlinebroker — Tue, 11 Aug 2009 19:00:06 +0000

Looks like social media are the current big thing, when even normal firms pick it up.

By: keshilla

keshilla — Tue, 11 Aug 2009 18:04:31 +0000

well done,

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By: Kye Swenson

Kye Swenson — Fri, 31 Jul 2009 17:07:31 +0000

I'm seeing more and more companies mash up these social media roles, or require employees to at least be knowledgeable about social media tools. Our marketing department has recently created a Twitter profile, and every employee in the department is at least somewhat involved in maintaining the account and suggesting new tweets etc. It's amazing how Twitter has become more measurable; tools such as TweetBeep and Twitter's local business directory have helped both small and large businesses drive more traffic to their websites and keep better trakc of their customers. I can't wait to see what improvements come next.