Yesterday, word came out that Best Buy was going to leverage the collective knowledge of the community to help write a job description for a Sr. Manager, Emerging Media Marketing.  Best Buy CMO Barry Judge is also asking those who want to contribute to post the job description on the Best Buy Ideas Exchange; where other community members can vote it up or down.

This has been an excellent exercise because I think they want to hire someone kinda like me; or at least someone with similar skill sets. Plus, my LinkedIn profile is a little slim so I will probably add many of the below elements to it later.

So here goes …

1. Responsibility section:

Be a leader; an evangelist of Best Buy brands, products, initiatives, services; both internally and externally. Inspire colleagues, direct reports and agency partners. Strategy is important. Execution is key.  Authenticity is imperative.

You will be responsible for:

• Being human online (and offline)
• Managing and integrating social content (Blogs, Twitter, Youtube)
• Participating in conversations; even if they are critical or accusatory
• Collaborating with internal stakeholders like legal, customer support, Geek Squad, product management and others
• Working closely with other marketing organizations to ensure a tight integration with the social web activities/initiatives
• Measuring the success of social media activities; and reporting the results to management

2. Basic Qualification section:

• Knowledge and understanding of technology, new trends and the latest in social/mobile innovation
• Has a bachelor’s degree in business or related field.
• Excels at online research, possesses excellent writing skills and the ability to crank out editorial at a moment’s notice.
• Has work experience in advertising, public relations, online marketing
• Proficient with Microsoft Office products
• Demonstrated creativity, engagement and collaboration within social media
• Demonstrated the ability to integrate social media into broader marketing campaigns
• Managing people and agencies is a must
• The ability to identify threats and opportunities within the user generated content space and make quick decisions

3. Preferred Qualifications:

• Very active within the social web and have significant equity in Twitter, Facebook, et al
• Community & conversationally focused
• Proven track record of listening & engaging with the online community and acting on their behalf
• Understanding of search and it’s impact on social media content
• Experience in integrating content into multiple social distribution channels
• Understanding of the purchase funnel; metrics associated with each tier and relevant messages that resonate with the community
• Strong understanding of tagging content both on and off domain
• Proficient in using social listening tools like Radian6 or Nielsen Buzz Metrics
• Experience in maintaining and executing an editorial calendar