Yesterday, word came out that Best Buy was going to leverage the collective knowledge of the community to help write a job description for a Sr. Manager, Emerging Media Marketing. Best Buy CMO Barry Judge is also asking those who want to contribute to post the job description on the Best Buy Ideas Exchange; where other community members can vote it up or down.
This has been an excellent exercise because I think they want to hire someone kinda like me; or at least someone with similar skill sets. Plus, my LinkedIn profile is a little slim so I will probably add many of the below elements to it later.
So here goes …
1. Responsibility section:
Be a leader; an evangelist of Best Buy brands, products, initiatives, services; both internally and externally. Inspire colleagues, direct reports and agency partners. Strategy is important. Execution is key. Authenticity is imperative.
You will be responsible for:
- Being human online (and offline)
- Managing and integrating social content (Blogs, Twitter, Youtube)
- Participating in conversations; even if they are critical or accusatory
- Collaborating with internal stakeholders like legal, customer support, Geek Squad, product management and others
- Working closely with other marketing organizations to ensure a tight integration with the social web activities/initiatives
- Measuring the success of social media activities; and reporting the results to management
2. Basic Qualification section:
- Knowledge and understanding of technology, new trends and the latest in social/mobile innovation
- Has a bachelor’s degree in business or related field.
- Excels at online research, possesses excellent writing skills and the ability to crank out editorial at a moment’s notice.
- Has work experience in advertising, public relations, online marketing
- Proficient with Microsoft Office products
- Demonstrated creativity, engagement and collaboration within social media
- Demonstrated the ability to integrate social media into broader marketing campaigns
- Managing people and agencies is a must
- The ability to identify threats and opportunities within the user generated content space and make quick decisions
3. Preferred Qualifications:
- Very active within the social web and have significant equity in Twitter, Facebook, et al
- Community & conversationally focused
- Proven track record of listening & engaging with the online community and acting on their behalf
- Understanding of search and it’s impact on social media content
- Experience in integrating content into multiple social distribution channels
- Understanding of the purchase funnel; metrics associated with each tier and relevant messages that resonate with the community
- Strong understanding of tagging content both on and off domain
- Proficient in using social listening tools like Radian6 or Nielsen Buzz Metrics
- Experience in maintaining and executing an editorial calendar
