Comments on: Budgets on the rise for Social Media but …

By: MLM New Method

MLM New Method — Wed, 21 Oct 2009 19:24:06 +0000

All this highlights is that a lot of businesses will be waiting before employing social media marketing tactics – possibly delaying to mitigate risk before jumping in!

By: home business leads

home business leads — Fri, 02 Oct 2009 16:14:25 +0000

People are using all types of Social Networks to self-publish, share, connect, reconnect and establish an array of communities. This is both happens to personal and professional.

By: angelia110

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By: Dan Ward

Dan Ward — Sat, 18 Jul 2009 21:51:24 +0000

I like your in/at distinction. I'm more inclined to think talking IN has more impact, but I'm sure there's some value in the AT as well…

And at a recent SM conference, I was a little surprised by the presenters who talked about spending lots of money on some of this stuff. The people who talked about a team of three who had $500 total made a lot more sense…

By: stuartnoton

stuartnoton — Tue, 14 Jul 2009 12:26:03 +0000

Great comment on the 'In vs At'…

Mia – Agreed! The numbers aren't complete. Also, I'm very wary of these sorts of trend reports, particularly one that purports to look so far into the future. How can any business predict how much more they will spend/invest into a specific channel in five years time, particularly given the current economic turbulence? They might PLAN to spend more, but will they actually when the time comes? What new options will arise next year; what new legislation will be in place? All this highlights is that a lot of businesses will be waiting before employing social media marketing tactics – possibly delaying to mitigate risk before jumping in!

By: Mia

Mia — Thu, 09 Jul 2009 16:26:23 +0000

Great post! As you pointed out, it doesn't say what it's going to be spent on and if it's just media buy, I don't think it's as significant as spending on the community, human capital, training, etc.
Also, percentages make great headlines but are misleading in that traditional mature channels will always have lower percentage growth than a new channel so I would like to see actual dollars allocated and increase in share of total budget. Cheers!