Ahh yes, the statusphere … the place where people like you and I spend the majority of our time. This is the place that determines the direction of our attention as we navigate to a multitude of different web destinations and experiences; and return informed, enlightened, distracted or possibly irritated. From a brand’s perspective, it serves as an opportunity to listen, observe, engage, empower and influence people; not an audience but real people. People like us.

The following video is of Brian Solis who presented just yesterday at the Clio Awards. Here are some key takeaways:

• More explanation on the Statusphere
• Brands need to inspire action and then measure it
• Talks about Coca Cola’s Facebook engagement
• Conversation Prism
• It’s not just about authenticity. Brands have to be believable.