Learn about the Statusphere from Social Expert, Brian Solis

Ahh yes, the statusphere … the place where people like you and I spend the majority of our time. This is the place that determines the direction of our attention as we navigate to a multitude of different web destinations and experiences; and return informed, enlightened, distracted or possibly irritated. From a brand’s perspective, it serves as an opportunity to listen, observe, engage, empower and influence people; not an audience but real people. People like us.

The following video is of Brian Solis who presented just yesterday at the Clio Awards. Here are some key takeaways:

  • More explanation on the Statusphere
  • Brands need to inspire action and then measure it
  • Talks about Coca Cola’s Facebook engagement
  • Conversation Prism
  • It’s not just about authenticity. Brands have to be believable.

Author: Michael Brito
Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.
  • I really liked the video. Coca Cola. What a company. I was up at The World of Coke the other day. The first year the company started in the 1880's they sold nine drinks a day. Now they sell 18,000 per SECOND. Astounding!
  • Great talk about about Coca Cola’s Facebook engagement
  • Great video. I always enjoy hearing how big companies like Coca Cola are suing social media.
  • excellent video. Thanks for sharing. Brian is surely the visionary.
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