Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Ahh yes, the statusphere … the place where people like you and I spend the majority of our time. This is the place that determines the direction of our attention as we navigate to a multitude of different web destinations and experiences; and return informed, enlightened, distracted or possibly irritated. From a brand’s perspective, it serves as an opportunity to listen, observe, engage, empower and influence people; not an audience but real people. People like us.
The following video is of Brian Solis who presented just yesterday at the Clio Awards. Here are some key takeaways:
More explanation on the Statusphere
Brands need to inspire action and then measure it
Talks about Coca Cola’s Facebook engagement
Conversation Prism
It’s not just about authenticity. Brands have to be believable.
Here are some random things I have learned about Twitter in the last 2 years, in no real intelligent order – completely random and off the top of my head as I sit in my hotel room in Las Vegas, gearing up for the Clio Awards.
I use Twitter for business and personal and it works for me. I am careful not to bombard those who follow me with too many marketing messages. I realize the business value of Twitter so I frequently tweet about Intel. I track my retweets and click throughs to Intel-related content and it’s relatively high; more so than search or display advertising. Volume is low but that’s fine; it’s about building trustworthy relationships.
I wrote a twitter manifesto about a year ago and I don’t necessarily think the same way I did back then; although I still follow the 80/20 rule. 80% of my tweets are conversational, [...]
I am sitting at the San Jose airport heading to NYC on a red eye. I wanted to quickly share what I will be doing on Monday to officially launch the new Intel marketing campaign, Sponsors of Tomorrow.
To learn more about what we are doing socially for this campaign, you can check out the aggregated conversations from Intel employees, search twitter for #tomorrow, or follow me on twitter to get the Inside Scoop.
