Comments on: Can Twitter really suck the life out of a brand?

By: online marketing

online marketing — Fri, 18 Dec 2009 08:55:36 +0000

I think that with every social media app you first need to establish your objectives. there is no point using Twitter if you have no idea what you want to achieve from using it. Its good to keep up with the trends but you also need to use them to your companies advantage.

By: Jack Zufelt

Jack Zufelt — Mon, 01 Jun 2009 14:12:15 +0000

A brand won’t fail because of a lack of a Twitter presence, but it could succeed on Twitter exposure alone. It doesn’t hurt not to be on Twitter, but it’s not helping any either.

By: TechnologyStolen

TechnologyStolen — Mon, 04 May 2009 04:06:20 +0000

I don’t think any brand needs so much twitter presence. But customer these day, would like their voices and opinion to be directly heard, and doesn’t want to take 5 to 7 days for their customer complaints to be heard and dealt with.

prompt action is very much needed, this is where twitter chip -in and provide that much needed function. It is an advantage for the brand who has twitter presence

By: LA_Law

LA_Law — Sun, 03 May 2009 23:05:07 +0000

I feel as mentioned in a previous comment that twitter should be used by companies to interact with it’s customers and I know Zappos is a great example of that. As far as draining a brand I think it has played a a huge role in increase big brands already such as dell. When done right twitter can be so valuable.

By: Christine Perkett

Christine Perkett — Fri, 01 May 2009 21:53:56 +0000

Michael,

Thanks for the link in your post. I appreciate it. As a marketer I do like to see brands on Twitter – afterall, I have helped many get on there – but I want them to do it right. And that means engaging and conversing – not streaming news. I want them to interact with the community and make their brand more personable – emotionally connecting in a way that they never could before.

But that takes guts, wits and time. And some companies don’t want to invest any of that.

Cheers,
Christine Perkett
@missusP

By: Becky Carroll

Becky Carroll — Thu, 30 Apr 2009 15:57:42 +0000

Twitter is certainly creating a lot of waves – in certain circles. When we take a step back and look at the rest of the world, many still don’t know about it (although I am sure that is changing rapidly with Oprah now on there).
I love Twitter, as it is a great way to connect up with friends, colleagues, and my favorite brands. Do I wish certain brands were on Twitter? Yes, mostly because I just wish they were listening. I think it is OK for a brand not to be on Twitter if they are listening to the conversation somewhere and are responding to their customers in the way that works best for them. Completely ignoring the conversation – that could suck the life out of a brand!

Thank you for the post, Michael – you rock!

By: Michael Brito

Michael Brito — Thu, 30 Apr 2009 15:36:04 +0000

Greg — you are right. the bigger the brand, the less affected they would be. I should have annotated that in the post.

“And the bigger brands will never be truly affected by social media. At least negatively. But they can surely help their cause by becoming active in the conversations.”

Completely agree. It’s more of an opportunity cost of not participating.

By: Greg

Greg — Thu, 30 Apr 2009 15:02:25 +0000

No I don’t think you can hurt your image too much by not being on twitter AS LONG AS you are somewhere joining the conversation. If you ignore social media entirely I think it can hurt you but not one facet of it. Whether you ignore blogging, facebook, or twitter won’t matter as long as you are active in one of them.

And the bigger brands will never be truly affected by social media. At least negatively. But they can surely help their cause by becoming active in the conversations.