Comments on: Sponsored Conversations: And the debate continues http://www.britopian.com/2009/04/20/sponsored-conversations-and-the-debate-continues/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Yuval http://www.britopian.com/2009/04/20/sponsored-conversations-and-the-debate-continues/#comment-49827 Yuval Tue, 23 Jun 2009 15:09:19 +0000 http://www.britopian.com/?p=252#comment-49827 I agree, I find the concept of Sponsored Conversation as a natural evolutionary stage in the social net. It is here and it is here to stay.<br><br>The issue as raised by Michael is disclosure, or the separation of content that is independent and content that is sponsored.<br><br>If search engines have found a clear (and almost standard) way of letting us identify between the natural search and the paid search, the same should manifest in social content publications.<br><br>However, the difference between search and published content is that search is almost completely automated while the content that is published required a human being. Search can run two separate algorithms simultaneously without (hopefully) one influencing the other. Can a human be expected to do the same? I agree, I find the concept of Sponsored Conversation as a natural evolutionary stage in the social net. It is here and it is here to stay.

The issue as raised by Michael is disclosure, or the separation of content that is independent and content that is sponsored.

If search engines have found a clear (and almost standard) way of letting us identify between the natural search and the paid search, the same should manifest in social content publications.

However, the difference between search and published content is that search is almost completely automated while the content that is published required a human being. Search can run two separate algorithms simultaneously without (hopefully) one influencing the other. Can a human be expected to do the same?

]]> By: Stefanie Hartman http://www.britopian.com/2009/04/20/sponsored-conversations-and-the-debate-continues/#comment-47423 Stefanie Hartman Wed, 22 Apr 2009 11:01:23 +0000 http://www.britopian.com/?p=252#comment-47423 Congratulations on being named to the advisory board. I'll be keeping an eye out to see if sponsored conversations can duplicate paid search. Congratulations on being named to the advisory board. I’ll be keeping an eye out to see if sponsored conversations can duplicate paid search.

]]> By: Fred H Schlegel http://www.britopian.com/2009/04/20/sponsored-conversations-and-the-debate-continues/#comment-47387 Fred H Schlegel Tue, 21 Apr 2009 00:23:54 +0000 http://www.britopian.com/?p=252#comment-47387 Since sooner or later folks have to eat, disclosure is the only option.  Truth is, while we had a short period of time when one could argue advertisers needed reporters more than reporters needed advertisers, there has always been a need for better disclosure - whether you own stocks, take advertising, pay-for-post or heck, eat. Since sooner or later folks have to eat, disclosure is the only option.  Truth is, while we had a short period of time when one could argue advertisers needed reporters more than reporters needed advertisers, there has always been a need for better disclosure – whether you own stocks, take advertising, pay-for-post or heck, eat.

]]> By: Ray Hartjen http://www.britopian.com/2009/04/20/sponsored-conversations-and-the-debate-continues/#comment-47380 Ray Hartjen Mon, 20 Apr 2009 21:36:48 +0000 http://www.britopian.com/?p=252#comment-47380 Good post, and right on the money, Michael.  You ask, "It's in the DNA of our humanity to be real with people, no?"  It might be in the DNA of (most) people.  But, often, it's not in the DNA of people on the web :).  Keep spreading the good word. Good post, and right on the money, Michael.  You ask, “It’s in the DNA of our humanity to be real with people, no?”  It might be in the DNA of (most) people.  But, often, it’s not in the DNA of people on the web :) .  Keep spreading the good word.

]]> By: James http://www.britopian.com/2009/04/20/sponsored-conversations-and-the-debate-continues/#comment-47379 James Mon, 20 Apr 2009 21:06:56 +0000 http://www.britopian.com/?p=252#comment-47379 i have been following this for quite some time. Payperpost was indeed a problem for brands, but Izea did a great job transforming it into a product that promotes disclosure and authenticity -- great job Murphy. He listened to the community feedback, iterated the product and yet some people are still mad. I really don't think it's about "sponsored conversations" anymore. I think it maybe personal but that's just my opinion.  i have been following this for quite some time. Payperpost was indeed a problem for brands, but Izea did a great job transforming it into a product that promotes disclosure and authenticity — great job Murphy. He listened to the community feedback, iterated the product and yet some people are still mad.

I really don’t think it’s about “sponsored conversations” anymore. I think it maybe personal but that’s just my opinion. 

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