Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
I don’t know the answer to this question. My intuition tells me no and that Twitter doesn’t have that much power; but my alternate personality keeps tapping me on the shoulder in disagreement. And to clarify, maybe I should rephrase this question to be “Can Twitter really suck the life out of a brand, if a brand chooses not to participate?”
I read about it all time in Twitter and on various social media blogs; how big brands and corporate America continue to #fail at social media. There are hundreds of Monday morning quarterbacks that try and poke holes at various strategies, programs and corporate blogs; and then give their unsolicited feedback on what they (the brand) should have done. Funny thing is … that these same folks would jump at the opportunity to work for and/or consult with the very organizations they criticize, duh.
Some people want brands on twitter. Some don’t and some are not sure. And [...]
With all the chatter here, here and here about sponsored conversations, I felt that I should chime in. First and foremost, Ted Murphy (CEO of IZEA) is a personal friend of mine and I was deeply humbled when he asked me to be on the Advisory Board of his company. I believe in Ted, his vision and the IZEA business model.
To me, the issue is clear; and as Brogan so eloquently posts …”To me, it’s just ridiculously simple: disclose. Disclose. Disclose”
There is really nothing more to discuss. From my perspective in working in the enterprise and having many conversations about this topic, disclosure and authenticity is imperative in every piece of “social” conversation, whether online or not. It’s in the DNA of our humanity to be real with people, no?
The future of sponsored conversations is clear in my head. It’s going to explode; plain and simple. I remember back in [...]
Starting a social media team? Here are some high level thoughts that you should consider before you get started. This is not a comprehensive list and there are many specific details within each of these to consider.
(1) Get Support from Senior Management
Show senior management why social media is important. Bring case studies, research and most of all, a plan. The plan should include the high level strategy, tactical execution and metrics for success. Also, ensure that you have buy in from other business units (i.e. legal, customer support, PR, privacy & security, product teams, etc.), as their support is key in any social media activation.
(2) Determine your social media objectives (talking, listening, energizing, supporting, embracing – from Forrester)
This will help determine what skill sets should be on the team; and show management that you have done adequate research. Besides, having a plan with specific objectives will help when it’s time to [...]
