Social Media Blog by Michael Brito

How does Intel stack up against Forrester’s Social Framework?

If you read this blog, you know that I often write about and cite the work of Forrester.  I read Groundswell last year and it really helped me gain insight as to how Intel uses social media to connect with people. If you haven’t read the book, I would encourage you to do so.
I am a huge believer in the Social Technographic Ladder of Participation; and have used it over the last year to plan for several consumer related social media projects.  It provides actionable insight on how different segments of people use and behave within social media.
I also follow the POST method when planning.  It’s a four step process that serves as a framework when planning to engage with people online using social media; POST – People, Objectives, Strategies, Technologies.
The POST method also suggests 5 different social media objectives that companies should think about prior to engaging online; listening, [...]

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