Ok, I am biased because I work there but c’mon. I don’t see how we didn’t make it on Mashable’s list of the “Best Twitter Brands”.
Like most brands on Twitter, we have a multitude of “faceless” Twitter accounts (example here and here) with the Intel logo that we constantly push one way messages to our followers. But more importantly, we have several notable Intel employees (Josh Bancroft, Kelly Feller, Josh Hilliker and Jeff Moriarty to name a few) that are on Twitter as well.
Intel doesn’t have an official “Twitter Strategy” but it is a tool that many of us use to build relationships, listen, learn from others/each other and get the latest in news. I would also say that a very low percentage of our tweets are actually Intel related; but there is a reason for that. As I mentioned in a previous post:
- People relate to people, not logos/brands
- Twitter is a place for conversations not one-way marketing messages
- Twitter builds community, connects people and fosters relationships; and in order to do so requires authenticity. It’s difficult to be authentic when hiding behind a company logo
Not entirely sure if my colleagues agree with me on this, but I think we do a pretty darn good job on Twitter.
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