Intel is not a top brand on Twitter?

Jan
22

Ok, I am biased because I work there but c’mon. I don’t see how we didn’t make it on Mashable’s list of the “Best Twitter Brands”.

Like most brands on Twitter, we have a multitude of “faceless” Twitter accounts (example here and here) with the Intel logo that we constantly push one way messages to our followers. But more importantly, we have several notable Intel employees (Josh Bancroft, Kelly Feller, Josh Hilliker and Jeff Moriarty to name a few) that are on Twitter as well.

Intel doesn’t have an official “Twitter Strategy” but it is a tool that many of us use to build relationships, listen, learn from others/each other and get the latest in news. I would also say that a very low percentage of our tweets are actually Intel related; but there is a reason for that. As I mentioned in a previous post:

People relate to people, not logos/brands
Twitter is a place for conversations not one-way marketing messages
Twitter builds community, connects people and fosters relationships; and in order to do so requires authenticity. It’s difficult to be authentic when hiding behind a company logo

Not entirely sure if my colleagues agree with me on this, but I think we do a pretty darn good job on Twitter.

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Author: Michael Brito

Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.

Jack Zufelt

Great post. Thanks for posting the Mashable link. Great info.
Pete Cashmore

I think we may do a followup list, since there are so many good brands on Twitter. Feel free to mail news [at] mashable with ideas
Antonio Altamirano

I think that Mashable is looking at brands that are already well known and completely customer facing that are a good fit for twitter.

@accenture is note there either. However we are managing to help a lot of people via twitter but the help we provide is meant to be internal for the most part.

Twitter as one more communication channel is proving to be efficient and fast for us.

@antoniocapo
ctgus

good post:)
thx 4 d info
Lindsay Lebresco (Graco)

So Michael- I have to admit that I was bummed out as well that Graco was not included on the list. We've been on Twitter for over a year now but we've taken an "unbranded/personal" approach because we feel EXACTLY the same way you do (people connect with people, it's for conversations, not marketing messages and it's an authentic community builder). However that approach (without a company logo) often leaves us off "notable" lists like this.

And no- the whole point of using Twitter isn't to be patted on the back and be recognized by people that aren't core to OUR community, but I guess it would have been nice... :)

I'll follow you if you follow me - we can at least enjoy each others tweets :)
@LindsayLebresco