Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
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This is not just for brands. This is for everyone who uses twitter or any other social media tool. I was a little torn and confused about an issue (which was probably only an issue in my demented mind). A few weeks ago, I wrote how Brands need to be on Twitter; which was kind of a written rebuttal to a Mashable post. Then I was bummed that we (Intel) didn’t make it on Mashable’s “Top Twitter Brands” list and expressed my concerns here.
And now, I really don’t care anymore. It was more of an ego thing that I/we/Intel didn’t make a top ten list somewhere.
Don’t get me wrong. Brands are important and the Intel Brand helps pay for my mortgage; but in social media ‘brands’ are less relevant than human beings. I recently came across this post via a comment left on Conversations Matter from Jesse Liebman. The post [...]
Ok, I am biased because I work there but c’mon. I don’t see how we didn’t make it on Mashable’s list of the “Best Twitter Brands”.
Like most brands on Twitter, we have a multitude of “faceless” Twitter accounts (example here and here) with the Intel logo that we constantly push one way messages to our followers. But more importantly, we have several notable Intel employees (Josh Bancroft, Kelly Feller, Josh Hilliker and Jeff Moriarty to name a few) that are on Twitter as well.
and you can’t fail until you measure; and you can’t measure until you execute; and you can’t execute until you plan; and you can’t plan until you have a strategy. And when you do fail because you will at some point; it’s a great opportunity to learn, iterate, adapt, change and you might even lose your job. And even then, you are probably not an expert because the market changes, people change and the tools change every single day.
I have to admit that I was slightly irritated when @socialmediagod started to follow me on twitter. His profile is linked to the Google home page and states, “Social Media extraordinaire! I update you on the latest news in social media! The best social media advisor on the web is right here!” No name … no face … no blog … and no idea of the type of work he has done. [...]
It’s great to see the U.S Military using social media to communicate with people. Most of us know someone who is serving or has served in the Military and it’s really easy to ask them questions about their experiences, challenges, etc. But now it’s even easier for just about anyone to get some feedback or learn about a specific branch of service, without having to be pressured at the recruiter’s office to sign on the dotted line …
It looks like most of the branches use Twitter (Army, Air Force, Navy and the Coast Guard). The Marines do have a twitter account but don’t use it very often. It would be great to actually see these twitter accounts actually engage in dome dialogue; rather than blasting messages, but it’s a start.
Most branches have blogs as well.
