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Truly, my influencers aren’t your influencers either

On 23 Dec 2009, In Social Media, by Michael Brito, 5 Comments

… well, maybe one or two may be. I was inspired from this post by @mediaphyter a few weeks ago and I thought I would reflect back on 2009 and mention a few people who have ...

Driving Social Media from behind the corporate firewall

On 16 Dec 2009, In Enterprise Social Media, by Michael Brito, 8 Comments

I had the opportunity to write a guest post for Amber Naslund that highlights some of the issues/challenges and conversations I have had with others working internally for brands. Here is a snap shot of my ...

Social Media Snake Oil from Brito’s Perspective

On 07 Dec 2009, In Social Media, by Michael Brito, 10 Comments

A lot of chatter online this week about social media snake oil here, here and a heated, yet insightful discussion going on over here. I thought I would do what I do best and chime in ...

Example of Event Promotions with Foursquare

On 01 Dec 2009, In Social Media, by Michael Brito, 9 Comments

A few months ago, I wrote a post about Foursquare and how retailers should use it as a tool to drive customer loyalty on the social web. This is kind of a no brainer and I ...

Silicon Valley’s TweetsGiving 2009; it’s a Tweetup

On 15 Nov 2009, In Tweetups, by Michael Brito, 7 Comments

If you have nothing else to do on Wednesday, November 25, 2009 at 6:00 PM, please join us at Rosie McCanns at Santana Row. It’s for a great cause for children who need our help. You ...

Unemployment has little to no effect on Social Media & Digital

On 14 Nov 2009, In Social Media, by Michael Brito, 10 Comments

… at least in my little corner of the world in Silicon Valley it doesn’t. I often get pinged by recruiters, headhunters and various friends of mine about open positions, jobs and consulting opportunities they are ...

Social Media World Forum #smwf

On 11 Nov 2009, In Conferences, Social Media, by Michael Brito, 1 Comment

I had the opportunity to present at the Social Media World Forum earlier this week. I talked about Actionable Listening on the Social Web and highlighted a few case studies; one from Starbucks and the other ...

Retail Brands should be monitoring Foursquare; rewarding customers

On 04 Nov 2009, In Social Media, by Michael Brito, 4 Comments

I am sure someone else has already thought of this but the idea came to me after I ousted @Mediaphyter from her mayorship of 24 Hour Fitness on Arques in Sunnyvale. It would have been awesome ...

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Truly, my influencers aren’t your influencers either
December 23, 2009, 5
Driving Social Media from behind the corporate firewall
December 16, 2009, 8
Social Media Snake Oil from Brito’s Perspective
December 7, 2009, 10
Example of Event Promotions with Foursquare
December 1, 2009, 9
Silicon Valley’s TweetsGiving 2009; it’s a Tweetup
November 15, 2009, 7
Unemployment has little to no effect on Social Media & Digital
November 14, 2009, 10
Social Media World Forum #smwf
November 11, 2009, 1
Retail Brands should be monitoring Foursquare; rewarding customers
November 4, 2009, 4

Truly, my influencers aren’t your influencers either
December 23, 2009, 5
Driving Social Media from behind the corporate firewall
December 16, 2009, 8
Social Media Snake Oil from Brito’s Perspective
December 7, 2009, 10
Example of Event Promotions with Foursquare
December 1, 2009, 9
Silicon Valley’s TweetsGiving 2009; it’s a Tweetup
November 15, 2009, 7
Unemployment has little to no effect on Social Media & Digital
November 14, 2009, 10
Social Media World Forum #smwf
November 11, 2009, 1
Retail Brands should be monitoring Foursquare; rewarding customers
November 4, 2009, 4

Lotus Marketing:

Yeah the whole marketing industrie is changing a lot. Everything is going Inbound Marketing nowadays. It's hard to keep up sometime.
Social Media Marketing:

I really appreciate the work from you Micheal. I also agree with Nick, Social Media indeed needs time and right marketing tactics, in order to be successful. Any ways thank you so much for sharing your opinion and experience with us.
Rich Reader:

Thanks for your speedy consideration of my initial concerns. As I review your post, I see other points of order and concern as we work toward a deeper understanding of the outlook and a variety of possible outcomes. While I agree with you that there are 75 million millenials, is it true that everyone in a particular age cohort is (or will become) a member of the job market? Historical data would not support that assumption. "Expected to hit the job market" remains an overstatement. Indeed, half of enterprises do provide social tools to their workforce for the purpose of knowledge capture, information gap closure, collaboration, and real-time communication. Yet, the training, support, and guidance that most employees need to obtain great performance from such tools is still resource-constrained. You are correct in observing that the new generation prefers decisions by consensus, yet the actual socialization of businesses has a long way to go before most will agree that the consensus process is thoroughly supported by their leadership (C-suite) and authorities (HR, Finance, and Legal). Brandon Russell's survey into the definition of the millenial stands up well for a moment, but it crumbles when he opens his view of the role between heroics and respect. He asserts that the millenial is defined by a hero "archetype" that places a deep trust in authority. Millenials neither adhere to, nor behave as, nor claim to identify with this definition. Mr. Russell might have done a better job elaborating on this fantasy. Regardless of how he might reposition his framing of the millenial soul, ask yourself "What millenial hero fits this mold?" Both Joseph Campbell and Karl Jung would have called "the hero's deep respect for authority" a non-sequitur. "The Heroes Journey" is made from stronger stuff. Examine the millennial hero archetypes represented by Luke Skywalker, Harry Potter, or the Mutant Ninja Turtles. They feared authority, and put on the happy face as a survival mechanism. The visible gestures of respect that they showed to the figures of authority bought them the time and resources needed to defeat the leadership that they distrusted. While I will be interested in reading the sources of Mr. Russell's hero definition, I see that others have made their own efforts in this subject. At the Comic Con San Diego in 2009, Daniel Debowy describes the Millenial Generation Hero as one who avoids traditional conflict with the prior generation as the route to advancing real change. http://www.liheliso.org/2009/08/09/millennial-generation-hero-interview-with-daniel-debowy-m-d-ph-d/ However, avoiding traditional conflict is only a feigned trust in authority, an immediate tactic to postpone battle until one is better equipped to and confident in one's ability to defeat one's opponent or former authority at the moment of one's choosing. Kinda Machiavellian. Kinda Ninja or Art of War. Ask any millenial: who the authorities are that they put the most trust in. They will tell you that authorities are more likely to be the villains who they distrust. . how they feel being labelled or defined with the "Hero" archetype, and you may be surprised by how the conversation turns back onto the labeller or the person defining the term. For a contemporary discussion of who the Millenial archetype is, look at the Marvelous Millennial Wine Marketing Circus at Sebastiani on May 17th, 2012 (or one of the same meetings elsewhere in California that week). The panel will discuss with the community the hopes, the dreams and the expectations of the Millenials. A good deal of discussion is taking place in anticipation of this event. Questions are being asked about the extent to which businesses are going to entertain, amuse, show a fun time to, be likable towards, stimulate the creativity of, cultivate the emotional level of engagement with, and be provocative toward the socially-connected millenial customer. The panel (as well as a most thoroughly engaged audience) will grapple with how millenials influence the customer relationship space of enterprises through their immediate interactions with each other in the tribal/online/IRL communities where they are most socially active. It's already apparent that the B2C approaches which are more empathetic with the millenials (among those businesses progressing in their paths toward becoming social businesses) are gaining mindshare as well as marketshare with the millenials. Such brands that connect with the Milennial mindset are not trusted authorities, but rather are viewed by those connected consumers as partners or welcomed participants in their communities. For a closer view, see Mutineer Magazine's blog: http://www.mutineermagazine.com/blog/2012/04/the-big-top-comes-to-town-mutineer-magazines-marvelous-millennial-wine-marketing-circus-is-coming-to-a-town-near-you/
Michael Brito:

Wow, well thank you! : )
Kristen Sussman:

The "Digital conversation guide" has been a valuable tool to help companies scale social communications through their enterprise. Thank you for sharing this very helpful tool!

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Browsing: Archive for 2009

Silicon Valley’s TweetsGiving 2009; it’s a Tweetup

Latest Tweets

My Instagr.am

Truly, my influencers aren’t your influencers either

Driving Social Media from behind the corporate firewall

Social Media Snake Oil from Brito’s Perspective

Example of Event Promotions with Foursquare

Silicon Valley’s TweetsGiving 2009; it’s a Tweetup

Unemployment has little to no effect on Social Media & Digital

Social Media World Forum #smwf

Retail Brands should be monitoring Foursquare; rewarding customers

Truly, my influencers aren’t your influencers either

Driving Social Media from behind the corporate firewall

Social Media Snake Oil from Brito’s Perspective

Example of Event Promotions with Foursquare

Silicon Valley’s TweetsGiving 2009; it’s a Tweetup

Unemployment has little to no effect on Social Media & Digital

Social Media World Forum #smwf

Retail Brands should be monitoring Foursquare; rewarding customers

Lotus Marketing:

Social Media Marketing:

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Kristen Sussman:

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