Comments on: Yes, Brands do belong on Twitter http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Richard Vanderhurst http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-48349 Richard Vanderhurst Sat, 09 May 2009 03:36:22 +0000 http://www.britopian.com/?p=227#comment-48349 Company will definitely benefit on this by promoting their company reputation online. Company will definitely benefit on this by promoting their company reputation online.

]]> By: Andrea Tannouri http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-43482 Andrea Tannouri Fri, 27 Feb 2009 03:14:47 +0000 http://www.britopian.com/?p=227#comment-43482 Just a note that I've browsed through some of your posts and I like what you have to say. Great blog, keep up the good work. =) Just a note that I’ve browsed through some of your posts and I like what you have to say. Great blog, keep up the good work. =)

]]> By: Ben Weller http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-42701 Ben Weller Thu, 12 Feb 2009 01:24:20 +0000 http://www.britopian.com/?p=227#comment-42701 Good article! I feel that brands will at first jump on this Twitter bandwagon and try to exploit it. In the long-run, however, it seems to me that those brands which are already predisposed to "high-touch" interaction with their target market (that is, being human and interacting) will survive and thrive on Twitter, while the others won't be followed well, and will fade away. Good article! I feel that brands will at first jump on this Twitter bandwagon and try to exploit it. In the long-run, however, it seems to me that those brands which are already predisposed to “high-touch” interaction with their target market (that is, being human and interacting) will survive and thrive on Twitter, while the others won’t be followed well, and will fade away.

]]> By: Holly Powell http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-41198 Holly Powell Mon, 19 Jan 2009 06:38:22 +0000 http://www.britopian.com/?p=227#comment-41198 True – I've been using Twitter for quite some time now and had been able to make contacts to some of the most interesting folks you'd come across the online world. Though marketing is the name of my game, it wasn't just plain ol' business – something grew on me as time passed by. You get to meet different people with different views – pretty immersive stuff. I would like to commend you for writing this post as it clearly shows what Twitter really is all about. It isn't just a way to showcase your rants and business-hell stuff, it's a goldmine of deep and honest communication. True – I’ve been using Twitter for quite some time now and had been able to make contacts to some of the most interesting folks you’d come across the online world. Though marketing is the name of my game, it wasn’t just plain ol’ business – something grew on me as time passed by. You get to meet different people with different views – pretty immersive stuff. I would like to commend you for writing this post as it clearly shows what Twitter really is all about. It isn’t just a way to showcase your rants and business-hell stuff, it’s a goldmine of deep and honest communication.

]]> By: Holly Powell http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-41196 Holly Powell Mon, 19 Jan 2009 06:36:30 +0000 http://www.britopian.com/?p=227#comment-41196 True – I've been using Twitter for quite some time now and had been able to make friends to some of the most interesting folks you'd come across the online world. Though marketing is the name of my game, it wasn't just plain ol' business – something grew on me as time passed by. You get to meet different people with different views – pretty immersive stuff. I would like to commend you for writing this post as it clearly shows what Twitter really is all about. It isn't just a way to showcase your rants and business-hell stuff, it's a goldmine of deep and honest communication. True – I’ve been using Twitter for quite some time now and had been able to make friends to some of the most interesting folks you’d come across the online world. Though marketing is the name of my game, it wasn’t just plain ol’ business – something grew on me as time passed by. You get to meet different people with different views – pretty immersive stuff. I would like to commend you for writing this post as it clearly shows what Twitter really is all about. It isn’t just a way to showcase your rants and business-hell stuff, it’s a goldmine of deep and honest communication.

]]> By: Alec http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-39002 Alec Tue, 13 Jan 2009 08:53:16 +0000 http://www.britopian.com/?p=227#comment-39002 Good Article. My views on this topic are same as Csalomonlee's views. Corporate Brand is more important. Good Article. My views on this topic are same as Csalomonlee’s views. Corporate Brand is more important.

]]> By: Blog Shot http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-38998 Blog Shot Tue, 13 Jan 2009 07:58:16 +0000 http://www.britopian.com/?p=227#comment-38998 I suspect many large companies will have great difficulty giving up control of their corporate communications to social media. So much the pity. I suspect many large companies will have great difficulty giving up control of their corporate communications to social media. So much the pity.

]]> By: Csalomonlee http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-38902 Csalomonlee Tue, 13 Jan 2009 00:01:18 +0000 http://www.britopian.com/?p=227#comment-38902 Brian, you have a good point about the transparency behind the brand; thereby recommending that personal brands be represented on Twitter. However, I think there is value in creating a corporate brand on Twitter that is fronted by an employee. That way, if the employee leaves (realistically, people leave every 2-3 years), the brand is not impacted. With a personal brand, he or she takes that when she leaves. Where does it leave the company? Now, this argument implies that there is only ONE voice from a corporation. In the case that multiple voices are representing the company, this would be less relevant. In that case, I still recommend a corporate brand as a launchpad for a person to connect with your company. One's twitter background can then highlight employees on Twitter. What do you think? Brian, you have a good point about the transparency behind the brand; thereby recommending that personal brands be represented on Twitter. However, I think there is value in creating a corporate brand on Twitter that is fronted by an employee. That way, if the employee leaves (realistically, people leave every 2-3 years), the brand is not impacted. With a personal brand, he or she takes that when she leaves. Where does it leave the company?

Now, this argument implies that there is only ONE voice from a corporation. In the case that multiple voices are representing the company, this would be less relevant. In that case, I still recommend a corporate brand as a launchpad for a person to connect with your company. One’s twitter background can then highlight employees on Twitter. What do you think?

]]> By: Thomas http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-38645 Thomas Mon, 12 Jan 2009 03:22:46 +0000 http://www.britopian.com/?p=227#comment-38645 I agree that the full potential of Twitter has yet to be realized by the vast majority of marketing professionals. However, I also have to say that while Twitter is effective in reaching a moderately sized audience, Facebook (as mentioned above) is a much larger, more established base to form relationships with. But at the same time, in my opinion anyway, Facebook doesn't offer as intimate of a relationship with consumers and therefore may not be as effective in fostering long-term loyalty. There are obvious pros and cons to each, and each should be weighed evenly. I agree that the full potential of Twitter has yet to be realized by the vast majority of marketing professionals. However, I also have to say that while Twitter is effective in reaching a moderately sized audience, Facebook (as mentioned above) is a much larger, more established base to form relationships with. But at the same time, in my opinion anyway, Facebook doesn’t offer as intimate of a relationship with consumers and therefore may not be as effective in fostering long-term loyalty. There are obvious pros and cons to each, and each should be weighed evenly.

]]> By: Brian http://www.britopian.com/2008/12/12/yes-brands-do-belong-on-twitter/#comment-36744 Brian Sat, 03 Jan 2009 05:24:39 +0000 http://www.britopian.com/?p=227#comment-36744 Facebook rules! This is a great article you have here. I will be visiting you more often. Have a nice day. Facebook rules! This is a great article you have here. I will be visiting you more often. Have a nice day.

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