Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
But not the way you may be thinking. Many companies still don’t get the power and influence of social media tools like Twitter; and simply use it to broadcast one-way-in-your-face-marketing messages. I believe it’s more effective when organizations empower their employees to use social media to engage in meaningful conversations. Intel (who I work for) just published social media guidelines for all employees who wish to participate; with authenticity, transparency, disclosure being at the forefront.
I just read this article at Mashable that asks the question, Do Brands Belong on Twitter? With the exception of ‘banning or charging brands’ to participate, I pretty much agree with the entire analysis for a few reasons:
People relate to people, not logos/brands
Twitter is a place for conversations not one-way marketing messages
Twitter builds community, connects people and fosters relationships; and in order to do so requires authenticity. It’s difficult to be authentic when hiding behind a [...]
One project that I have been working over the last few months is the creation of an aggregation hub that pulls in content from across the web relevant to the upcoming 2009 CES show.
A brief background on the genesis of this project. A few months back, the event marketing team suggested a plan to create a social network for CES enthusiasts, participants, attendees, exhibitors; and those who just love to talk about technology. I pushed back. I didn’t think it was smart to require users to create yet again … another profile, upload another avatar, write another bio, build their friends’ list, etc. Instead, I thought a smarter approach would be to leverage the tools that people already use in an effort to build community and aggregate user-generated content.
Welcome the Consumer Electronics Insider.
This site is all about aggregation. We are pulling in blog posts that have historically mentioned CES in [...]
Ok, honestly, I didn’t even think Kmart was still in business. All the department stores here in Santa Clara are closed; and with Target and Walmart growing their market share and building new stores, that was the only conclusion that I came up with.
In fact, as I write this post, I am reminded of my childhood. My grandmother was a HUGE fanatic of Kmart’s Blue Light Special in the 1980’s. She would drag me along with her and we would literally hang out in the store for hours upon hours waiting for that annoying blue light to start shining, usually near the jewelry section. I usually spent my time in the toy aisle wishing I had money to buy more GI Joe action figures (with the action grip and rotating swivel arm, no doubt). And, of course, if I ever ran into other kids from school, we were sworn to [...]
