In social media, honesty is always the best policy, so says Andy Sernovitz

Nov 13, 2008 Michael Brito

Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it! 

A few weeks ago, I attended Blogwell in San Jose; a conference for enterprise social media folks to present real-life case studies about social media programs and campaigns. I was fortunate enough to hear my good friend and colleague, Ken Kaplan present on behalf of Intel. I also had the pleasure of listening to Andy Sernovitz from the Blog Council discuss the importance of disclosure. He uses a very basic acronym, the three E’s to describe disclosure in social media:

  • disclosure is ESSENTIAL
  • disclosure is EASY
  • disclosure requires EDUCATION

I am happy to work for a company like Intel that actually gets it and values full disclosure and transparency in all of our social media efforts. 


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  • The "Three E's of Disclosure" nice.
  • That was a good day all around. Nice getting to hook up and spend time together at BlogWell.
  • Social media sites are possibly the best method of reaching customers due to their low cost (often free) and interconnectedness. This makes it one of the easiest possible ways to keep your customers or potential customers up to date, all from the one place and simultaneously. The fact that these sites are popular also makes it even easier to build lists of customers and reach out to them. Even email cannot boast this ability.
    have a look how different cases of business are being leaded with social media.
    http://www.seosheen.com/social-media-scrutinizi...