Scroll To Top
You are here: Home / Social Media / In social media, honesty is always the best policy, so says Andy Sernovitz

In social media, honesty is always the best policy, so says Andy Sernovitz

Social Media 13 Nov 2008
3 Comments

Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it! 

A few weeks ago, I attended Blogwell in San Jose; a conference for enterprise social media folks to present real-life case studies about social media programs and campaigns. I was fortunate enough to hear my good friend and colleague, Ken Kaplan present on behalf of Intel. I also had the pleasure of listening to Andy Sernovitz from the Blog Council discuss the importance of disclosure. He uses a very basic acronym, the three E’s to describe disclosure in social media:

  • disclosure is ESSENTIAL
  • disclosure is EASY
  • disclosure requires EDUCATION

I am happy to work for a company like Intel that actually gets it and values full disclosure and transparency in all of our social media efforts. 

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • http://www.juliesjournal.com/2008/10/30/me-blog-mistress-of-affiliate-summit-west/ Julie

    The “Three E’s of Disclosure” nice.

  • http://kenekaplan.wordpress.com kenekaplan

    That was a good day all around. Nice getting to hook up and spend time together at BlogWell.

  • http://www.seosheen.com/ Social Media

    Social media sites are possibly the best method of reaching customers due to their low cost (often free) and interconnectedness. This makes it one of the easiest possible ways to keep your customers or potential customers up to date, all from the one place and simultaneously. The fact that these sites are popular also makes it even easier to build lists of customers and reach out to them. Even email cannot boast this ability.
    have a look how different cases of business are being leaded with social media.
    http://www.seosheen.com/social-media-scrutinizing-a-valuable-technique-of-shielding-online-reputation/

Slideshare

View more presentations from Michael Brito

Socal Business Book

Copyright © 2011 Social Business Blog| Michael Brito | Social Business News
↑ Scroll to top