In social media, honesty is always the best policy, so says Andy Sernovitz

Nov
13

In social media, honesty is always the best policy, so says Andy Sernovitz

Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it!

A few weeks ago, I attended Blogwell in San Jose; a conference for enterprise social media folks to present real-life case studies about social media programs and campaigns. I was fortunate enough to hear my good friend and colleague, Ken Kaplan present on behalf of Intel. I also had the pleasure of listening to Andy Sernovitz from the Blog Council discuss the importance of disclosure. He uses a very basic acronym, the three E’s to describe disclosure in social media:

disclosure is ESSENTIAL
disclosure is EASY
disclosure requires EDUCATION

I am happy to work for a company like Intel that actually gets it and values full disclosure and transparency in all of our social media efforts.

Author: Michael Brito

Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.

Social Media

Social media sites are possibly the best method of reaching customers due to their low cost (often free) and interconnectedness. This makes it one of the easiest possible ways to keep your customers or potential customers up to date, all from the one place and simultaneously. The fact that these sites are popular also makes it even easier to build lists of customers and reach out to them. Even email cannot boast this ability.
have a look how different cases of business are being leaded with social media.
http://www.seosheen.com/social-media-scrutinizing-a-valuable-technique-of-shielding-online-reputation/
kenekaplan

That was a good day all around. Nice getting to hook up and spend time together at BlogWell.
Julie

The "Three E's of Disclosure" nice.