Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
As part of a corporate initiative, Intel has developed a curriculum of training that focuses on the latest in digital marketing and social media. The goal is to create a best-in-class marketing organization; and with speakers like Rohit Bhargava we are definitely headed in the right direction.
Last Friday, Intel hosted Rohit, author of Personality Not Included, to our corporate offices in Silicon Valley to present to the Integrated Marketing team. I have been following Rohit ever since he first wrote about Social Media Optimization a few years ago and met him personally at BlogWorld 2009, where we sat on a panel together.
Rohit presented a few slides on social media; and also cited some really good case studies of how brands like Ford and Lenovo integrated social media into their broader marketing plans. What I found most interesting is the 5 steps of integrating social media:
It sure has been busy at work. Let me give you a quick heads up on a few projects that I have been working on. Tomorrow, the Core i7 processor is launching. The Core i7 is the first Intel family to be released using the Intel Nehalem micro architecture and is the successor to the Intel Core 2 processors. Here are a couple of reviews here and here if you are geek.
Both projects were in support of the Core i7 launch, from a pure social media perspective. The first is Mass Animation; a Facebook application that brings together animators from around the world to work collaboratively in the creation of a professional 3-D quality animated film, titled “Live Music”.
Basically, the way it works is that animators can choose to download different scenes “or shots” that are categorized as being easy, medium or hard. Then, they have to download Maya software, [...]
Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it!
A few weeks ago, I attended Blogwell in San Jose; a conference for enterprise social media folks to present real-life case studies about social media programs and campaigns. I was fortunate enough to hear my good friend and colleague, Ken Kaplan present on behalf of Intel. I also had the pleasure of listening to Andy Sernovitz from the Blog Council discuss the importance of disclosure. He uses a very basic acronym, the three E’s to describe disclosure in social media:
disclosure is ESSENTIAL
disclosure is EASY
disclosure requires EDUCATION
I am happy to work for a company like Intel that actually gets it and values full disclosure and transparency in all of our social media efforts.
