I was asked by my previous professor to come and speak to her class of graduate students at Golden Gate University about social media. I spent about an hour talking through some basic definitions and also included more advanced topics like Forrester’s Social Technographic Ladder of Participation, the POST method, Robert Scoble’s Social Media Starfish and Rohit Bhargava’s 5 Rules of Social Media Optimization. The presentation was well received and some students even joined twitter; and I take full credit for that! I hope you enjoy the preso.





