Social Media Discussion with Graduate Students from Golden Gate University

I was asked by my previous professor to come and speak to her class of graduate students at Golden Gate University about social media.  I spent about an hour talking through some basic definitions and also included more advanced topics like Forrester’s Social Technographic Ladder of Participation, the POST method, Robert Scoble’s Social Media Starfish and Rohit Bhargava’s 5 Rules of Social Media Optimization. The presentation was well received and some students even joined twitter; and I take full credit for that! I hope you enjoy the preso.

About Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.

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  • http://frogstr.com Ben Tremblay

    Very nice, it’s great to have the opportunity to speak to others about your passion. For what class was that presentation?

  • http://www.sightshigh.com Brad Wrage

    Excellent slides. I like how you’ve compiles a few different methods into a very straight forward simplistic approach.

  • http://tastynectar.com/blog Brett Tilford

    Great information here. I was recently interacting with some Forrester people at a local Dallas tweetup and they really knew their stuff.

  • http://www.twitter.com/susanjane susan

    really great slide presentation! i’m trying to get into the social media realm so this was really helpful as a starting point! :)