Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

I was asked by my previous professor to come and speak to her class of graduate students at Golden Gate University about social media.  I spent about an hour talking through some basic definitions and also included more advanced topics like Forrester’s Social Technographic Ladder of Participation, the POST method, Robert Scoble’s Social Media Starfish and […]

It’s different in every company and in my experience; the term “ownership” has negative connotations and is the cause for organizational conflict, hurt feelings and a decline in productivity.  This is one of the downfalls in working for a large company.
So, back to ownership … is it marketing, PR or the business units who are […]

And walk through life with their heads down as if those who participate in social media don’t really exist? I don’t get it. 
A few months back, Burson-Marsteller conducted a study that found that 15% of Fortune 500 companies communicate with people via corporate blogs.  Only 74 Fortune 500 companies actively maintain a blog! It’s almost […]

My good friend and social media strategist, Reem Abeidoh, just interviewed me and my colleagues Tac Anderson (HP) and LaSandra Brill (Cisco) for a post she wrote on Pro Blogger. Here is an excerpt from the intro paragraph:
In order to maintain a competitive edge, corporations are increasingly looking for opportunities to make them stand out. […]

On October 28 at the San Jose Convention Center, the Blog Council is hosting a new event called BlogWell. It is a panel of enterprise marketers and professionals that will discuss social media.
I anticipate that it will be a great discussion as they will be sharing case studies, best practices, and other insights into corporate […]