Comments on: Why is transparency so important in Social Media?

By: eMarketing Expert

eMarketing Expert — Sun, 23 Aug 2009 19:11:11 +0000

WOW Top Internet Marketing, Social Media and Online Business Books you should have read but haven’t yet: http://htxt.it/87m0

By: David

David — Thu, 04 Dec 2008 06:20:36 +0000

Transparency is need in all sphere of live to make a good impact and gain trust on moral grounds to keep going and flourish in life

By: Brett Tilford

Brett Tilford — Mon, 06 Oct 2008 20:54:55 +0000

I completely agree that the core value of transparency is natural in our other relationships and should have been apart of the business world all along.

@Ben Good insight about Warren Buffet’s thoughts on the current crisis.

By: Ben

Ben — Thu, 02 Oct 2008 21:24:51 +0000

Transparency is so important because trust is the foundation of every major institution. From love to law and economics, nothing good happens without trust.

The Economic Pearl Harbor (Warren Buffets words) that we are in is because lending institutions lost trust in the securities they were buying and selling because there was very little transparency on how they were formed.

Well written post. I didn’t notice any errors.

By: Wailin Wong

Wailin Wong — Thu, 02 Oct 2008 21:17:00 +0000

Hi Michael,

Thanks for the mention and for leaving a comment on the story! Look forward to continued conversation…

By: lionel

lionel — Thu, 02 Oct 2008 13:18:19 +0000

Well, for a company transparency rimes with trust, and as a marketer who I am, trust rimes with sales. Social Media helps companies to appear more human, and this engage trust, or partial trust.

By: Michael Brito

Michael Brito — Thu, 02 Oct 2008 02:24:06 +0000

@Judith

Really? What’s the issue?

By: Sonny Gill

Sonny Gill — Wed, 01 Oct 2008 23:24:19 +0000

Great simple advice that most companies should learn and preach within their culture. It’s unfortunate when some companies are afraid to let go of that control and show everyone for what they’re worth but it’s either show that transparency or like you said, be viral for all the wrong reasons.

By: Judith

Judith — Wed, 01 Oct 2008 18:06:26 +0000

Michael, you need a proof reader.

By: Trish Jones

Trish Jones — Wed, 01 Oct 2008 17:31:12 +0000

It’s all about maintaining integrity and abusers will get caught.

it’s also much harder to re-build credibility than it is to build it in the first place so, why not build on a solid foundation rather than paper mache.

Your point about the real person behind the brand is soo true. I so try with some small businesses to get them away from building this huge company image when there is “one” of them! And then you say things like “check out Tom Peters blog and see how personal he gets.”

The response is usually “Oh, but that’s Tom Peters!” The truth is, he doesn’t try to be anyone other than who he is, so why should anyone else.