Social Bookmarking learning series at Cisco Systems

Sep 16, 2008 Michael Brito

Last week, I was invited to Cisco by Norys Trevino to participate in a learning series that trains employees about the basics of Web 2.0.  The class was about social bookmarking, tagging and labels.  My slides are pretty basic because I wasn’t sure about the level of knowledge of the participants.  The cool thing was that I got to meet Jim Grubb, who is the VP of Corporate Communications Infrastructure also known as the Demo Guy.  Also presenting in this learning series were Jim Grubb, Eric Donkers (Manager, Collaboration Business Technologies) and Diana Morshead (Information Architect, Intranet Strategy).  Here are the slides I presented:

Tags: social bookmarking, cisco systems, social media


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  • As an employee at Cisco, It has been very exciting to go to many of these workshops. Our group is now using twitter.
  • Hey Brad - thanks for the comment. I was/am really impressed with what Cisco is doing in this space!! Keep up the good work ... and please send me your twitter profile.
  • Competition in consumer markets is restructuring in daring new ways right now. The more familiar battleground of product against product or retailer against retailer is being trumped by larger contests between coordinated systems.

    This new go-to-market landscape has product manufacturers and retail partners collaborating to create new business models that win over consumers from other combinations of players. To beat competitors and gain share, companies are starting to see they must create tighter and more strategic system wide alliances to drive differentiated new experiences for consumers.

    Recent changes in customer markets and legal precedent are making it increasingly obvious to some brand manufacturers and their marketplace partners that they must start thinking and acting this way. Yet after decades of bitter power struggle between brand owners and powerful dominant retail players, companies that stand to gain the most seem unable to grasp the differentiation and growth possibilities of competing as united value systems.

    Learn more: http://www.chicagostrategy.com
    or my marketing blog: http://360degreeview.blogspot.com