This is my second stint at BlogWorld and I am very excited to be sitting on two panels to share my experience working with social media in a fortune 100 company. Last year, I was just a participant and found many of the sessions I attended to be extremely valuable, specifically the closing keynote by Mark Cubin.

The first panel, titled How to Implement Blogs & Social Media Strategies for Big Business is on Friday, September 19th from 3:30 PM to 4:45 PM, moderated by none other than Michael Rubin who works for the Blog Council. Others on the panel will be John Andrews of Walmart and Hillary Weber of Kaiser Permanente. This session particularly interests me because implementing social media in any way is definitely a challenge in corporate America; and I am pleased to be sharing my experiences with everyone.

The second panel, titled, Beyond Blogging: Stories & Social Media Lessons Learned in the Real World on September 20th from 11:00 AM to 12:00 PM will be moderated by my friend and colleague Kelly Feller. Others on the panel will be Tac Anderson from Hewlett-Packard, Rohit Bhargava of Ogilvy Public Relations, and Anne Plese from Cisco; many of which are contributors to Conversations Matter social media blog.

If you are attending BlogWorld and read this blog, I’d love to meet you in person. You can also follow me on twitter to get to know me a little bit better, if you like.