Blog Council releases Social Media Disclosure Best Practices

I think it’s generally accepted by many social media folks that one characteristic of social media is transparency and disclosure, well … maybe that’s two characteristics but they almost mean the same thing.

Being transparent (or real) in a conversation and disclosing who you are is really the first step in building trust with people online. It’s the same dynamic when building relationships in the real world, not that online isn’t the real world of course but you catch my drift. If I wasn’t transparent with my wife when we were first dating, and then issues began to arise after the fact, there is a good chance that we wouldn’t be married today. Same goes for big companies.

Back in June, I attended a Blog Council event in Chicago and met some really awesome people from companies like Dell, P&G, Nokia and Allstate Insurance to name a few.  It was great opportunity for us to talk about the issues that we face daily within our organizations as it relates to social media, one being disclosure. And, to make a long story short, we began to work on a collaborative disclosure statement (just released today) for companies that are engaging in and with social media.  Here are some key points that explain the statement in detail:

  • The disclosure policy is intended to be used as a guideline to help companies create their own policy
  • The document is open source; and will change and evolve over time
  • The policy covers more than just corporate blogging. It encompasses “all things” social media

The Blog Council is a group of corporate marketers/managers/lawyers (volunteers); and it’s not our intention to set or enforce “blogging rules”.  The disclosure statement is meant to make it easier to share the best practices with each other and the community.

About Michael Brito

Michael Brito has been making things happen online since 1996 with a legit hustle. He gets mad when the 49ers lose, really mad. Feel free to follow him on Twitter.

  • Ted Murphy

    This is a great addition to the disclosure policy generator we created in October of 2006. You can find it here : Many thousands of bloggers have already used this generator to assist them in creating a disclosure policy. We would be happy to work with the Blog Council to transition this sites ownership over to you and make it more robust.

    I am a big believer in disclosure best practices. I would love to help in any way we can.

  • Ted Murphy
  • Nick Stamoulis

    This is great stuff… love what you’re involved in! Looking forward to checking it out..

  • MegaStarMedia

    You have my support as well. I’d love to see how this progress further..

  • Jeff Paul Scam

    According to the Better Business Bureau, Jeff Paul Systems has earned an unsatisfactory record based on more than a half dozen categories. Because all their recent correspondence with the company came back marked “Return to Sender”, they are now referring cases to the Attorney General Consumer Protection Division.

  • bayilik

    Especially, this point “The document is open source; and will change and evolve over time” is very important.Open source accepts creativity.

  • temperature controller

    The Disclosure Best Practices Toolkit is a series of checklists to help companies, … *We will never, ever release your email. (Privacy Policy) … The Social Media Business Council, formerly the Blog Council, is a brands-only …

  • remove AntiVira Av

    Wow, thanks for your great sharing:)

  • søgemaskineoptimering århus

    But Web strategist Jeremiah Owyang, who counsels the industry on best practices, said bloggers and microbloggers should tread cautiously. …

  • custom logo design

    I think the best to use social media is to be outspoken about yourself that is really effective to your campaign. i appreciate the blog council release

  • Jason Montoya

    Does anyone know what companies are using this?