Comments on: Clicks, Impressions, relationships, conversations: What’s more important? http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Max Entin http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-28490 Max Entin Wed, 08 Oct 2008 04:01:16 +0000 http://www.britopian.com/?p=200#comment-28490 Small businsses need to focus on direct marketing basics aka conversions which come from clicks. If you're a large company with big budgets only then you can talk about the other stuff Small businsses need to focus on direct marketing basics aka conversions which come from clicks. If you’re a large company with big budgets only then you can talk about the other stuff

]]> By: Glyconutrients http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-20800 Glyconutrients Thu, 07 Aug 2008 12:26:15 +0000 http://www.britopian.com/?p=200#comment-20800 Sam, I am agreed with you. For me Social media is not as fruitful as it should be. I had a high traffic(while I was using social media) but 0 productivity. Now I have a low traffic site but I have almost 80% productivity, mostly visits on my sites converts to successful sales. Sam, I am agreed with you. For me Social media is not as fruitful as it should be. I had a high traffic(while I was using social media) but 0 productivity. Now I have a low traffic site but I have almost 80% productivity, mostly visits on my sites converts to successful sales.

]]> By: Glyconutrients http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-20798 Glyconutrients Thu, 07 Aug 2008 12:23:06 +0000 http://www.britopian.com/?p=200#comment-20798 Although importance of social media can't be denied, but I think, Good relationships are much much better. From these social medias, I receive a lot of traffic but the click through rate is very low, even my sites was not able to grab there attention for a few seconds and all of them had very high bounce rate. So for me social media is not as fruitful as it is assumed. Although importance of social media can’t be denied, but I think, Good relationships are much much better. From these social medias, I receive a lot of traffic but the click through rate is very low, even my sites was not able to grab there attention for a few seconds and all of them had very high bounce rate. So for me social media is not as fruitful as it is assumed.

]]> By: Sam http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-20067 Sam Tue, 22 Jul 2008 05:15:47 +0000 http://www.britopian.com/?p=200#comment-20067 A very informative post, and great perspective on 2 key points... conversation & impressions. I would tend to favour conversations, but that really doesn't matter... what matters is what is most effective and with an efficient ROI. Perhaps this sounds a bit naive but I can't think that one logic can apply to all markets or products/services. After all has been said and done, it always will come down to actual sales, be it brought in by conversations, impressions, clicks, or the tooth fairy :) Great read! Thanks. Sam <a href="http://www.shauneclarke.com" rel="nofollow">copywriting business</a> A very informative post, and great perspective on 2 key points… conversation & impressions. I would tend to favour conversations, but that really doesn’t matter… what matters is what is most effective and with an efficient ROI.

Perhaps this sounds a bit naive but I can’t think that one logic can apply to all markets or products/services. After all has been said and done, it always will come down to actual sales, be it brought in by conversations, impressions, clicks, or the tooth fairy :)

Great read! Thanks.
Sam
copywriting business

]]> By: Nick Stamoulis http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-20046 Nick Stamoulis Mon, 21 Jul 2008 13:49:17 +0000 http://www.britopian.com/?p=200#comment-20046 Great post! Depending on the type of business and audience, all of these factors are equally important... Great post! Depending on the type of business and audience, all of these factors are equally important…

]]> By: michael http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-19258 michael Mon, 30 Jun 2008 19:55:16 +0000 http://www.britopian.com/?p=200#comment-19258 test comment.. test comment..

]]> By: Chris Turnquist http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-19138 Chris Turnquist Wed, 25 Jun 2008 01:27:17 +0000 http://www.britopian.com/?p=200#comment-19138 Hi Michael, I believe the answer is D. all of the above. Our philosophy is that the two go hand in hand. When social media is employed successfully, it becomes and intregal part of traffic and conversions. Hi Michael,

I believe the answer is D. all of the above. Our philosophy is that the two go hand in hand. When social media is employed successfully, it becomes and intregal part of traffic and conversions.

]]> By: Jon http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-19137 Jon Wed, 25 Jun 2008 00:46:51 +0000 http://www.britopian.com/?p=200#comment-19137 Ok, so my computer is acting up, so if this post appears twice I apologize. Unfortunately marketers are unable to quantify the value of conversations like they can impressions or conversions. Therefore convincing a companies top-brass of the importance of a conversation can often be a challenge. But when it comes down to it those customers who have relationships with a brand will ultimately spend more money than those who do not - and let's face it, the sales numbers are the ultimate metric. I also wanted to thank you for pointing out the importance of leveraging internal audiences to initiate conversations with external audiences. They are an important group of people that marketers often forget when communicating. Ok, so my computer is acting up, so if this post appears twice I apologize. Unfortunately marketers are unable to quantify the value of conversations like they can impressions or conversions. Therefore convincing a companies top-brass of the importance of a conversation can often be a challenge. But when it comes down to it those customers who have relationships with a brand will ultimately spend more money than those who do not – and let’s face it, the sales numbers are the ultimate metric.

I also wanted to thank you for pointing out the importance of leveraging internal audiences to initiate conversations with external audiences. They are an important group of people that marketers often forget when communicating.

]]> By: Jon http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-19136 Jon Wed, 25 Jun 2008 00:32:26 +0000 http://www.britopian.com/?p=200#comment-19136 Unfortunately it is difficult to quantify the value of a conversation so, as most of us who work in corporate know, it is difficult for the top-level brass to understand the importance. However, you can put a powerpoint together with all the statistics and ROI information you want, it all comes down to sales. Those customers who have personal relationships with a brand will spend more than those who don't. Also, thanks for pointing out the importance of leveraging your internal audiences as a method to communicate with external audiences - it's an important group of people many companies often overlook. Unfortunately it is difficult to quantify the value of a conversation so, as most of us who work in corporate know, it is difficult for the top-level brass to understand the importance. However, you can put a powerpoint together with all the statistics and ROI information you want, it all comes down to sales. Those customers who have personal relationships with a brand will spend more than those who don’t.

Also, thanks for pointing out the importance of leveraging your internal audiences as a method to communicate with external audiences – it’s an important group of people many companies often overlook.

]]> By: Joseph Rodgers http://www.britopian.com/2008/06/24/clicks-impressions-relationships-conversations-whats-more-important/#comment-19133 Joseph Rodgers Tue, 24 Jun 2008 22:18:47 +0000 http://www.britopian.com/?p=200#comment-19133 Michael, Conversations... I may be a rookie to Social Media but there is a lot of value in conversation. I don't know if you listen to Jaffe Juice and Managing the Gray, but Jaffe and CC both have recent podcasts specifically targeted to their conversation with customer service. Long story short, Jaffe iis trying to punish Delta through social media, because of his bad experience. CC talks about how awesome and fast Comcast took care of his problem. So What? Both these guys have a large circle of influence. Conversations matter. The winner in the two instances I mention is Comcast. They get it. They are active on twitter and they are LISTENING. -joseph Michael,
Conversations… I may be a rookie to Social Media but there is a lot of value in conversation. I don’t know if you listen to Jaffe Juice and Managing the Gray, but Jaffe and CC both have recent podcasts specifically targeted to their conversation with customer service.
Long story short, Jaffe iis trying to punish Delta through social media, because of his bad experience.
CC talks about how awesome and fast Comcast took care of his problem.

So What?
Both these guys have a large circle of influence. Conversations matter. The winner in the two instances I mention is Comcast. They get it. They are active on twitter and they are LISTENING.

-joseph

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