Clicks, Impressions, relationships, conversations: What’s more important?
Jun 24, 2008 Michael BritoI have asked this question before but in a different way. It was a post I wrote about two months ago, The Holy Grail of Social Media: Conversions or Conversations? My summarizing hypothesis was that social media as a communication channel might not be the best strategy for customer acquisition and/or direct marketing as […]
Posted in What are your social media objectives?
Jun 9, 2008 Michael BritoI just started reading Groundswell and I love it so far. I recommend it to everyone who is involved in social media/blogging/community building. The cool thing is that I was fortunate enough to sit through Jeremiah Owyang’s presentation of the POST method twice; one at Intel and the other at the Cluetrain at 10 event. […]
There are two conversations going on. One inside the company, one with the market
Jun 3, 2008 Michael BritoSound familiar? This is the 53rd thesis from the Cluetrain Manifesto. During the Cluetrain at 10 event, we were asked to break up into small groups of about 10. We were then given a sheet of paper with a small subset of the 95 thesis statements and asked to choose one. We chose number […]
