Comments on: It’s the content of conversations that really matter http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nimesh Shah http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-32375 Nimesh Shah Sun, 16 Nov 2008 07:41:06 +0000 http://www.britopian.com/?p=182#comment-32375 Completely agree with you Micheal. Having done mktg for most of my corporate like, I do feel that the 'humanness' factor id dying down. Marketers are in rush to use a medium rather than speak with consumers to understand what is it that they would like to hear. Also we have forgotten the art of story telling. If simplified further, marketing is just that. We are complicating it by making it much of science which it is not!!! Completely agree with you Micheal. Having done mktg for most of my corporate like, I do feel that the ‘humanness’ factor id dying down. Marketers are in rush to use a medium rather than speak with consumers to understand what is it that they would like to hear.

Also we have forgotten the art of story telling. If simplified further, marketing is just that. We are complicating it by making it much of science which it is not!!!

]]> By: Rachel Luxemburg http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18510 Rachel Luxemburg Mon, 19 May 2008 19:46:16 +0000 http://www.britopian.com/?p=182#comment-18510 The scaling issue is one I have to think about a lot right now, as that's precisely what I've just been hired to do. I'm a newly-minted community manager serving a growing number of worldwide user groups. Systems and methods of communication that worked fine with a small number of groups start to break down as the numbers increase. Solving that issue is going to be a very big indicator of my success in this role. The scaling issue is one I have to think about a lot right now, as that’s precisely what I’ve just been hired to do. I’m a newly-minted community manager serving a growing number of worldwide user groups. Systems and methods of communication that worked fine with a small number of groups start to break down as the numbers increase. Solving that issue is going to be a very big indicator of my success in this role.

]]> By: Michael Brito http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18508 Michael Brito Mon, 19 May 2008 19:06:00 +0000 http://www.britopian.com/?p=182#comment-18508 Hi Maria - thank you for the comment. ; ) Hi Maria – thank you for the comment.

; )

]]> By: Michael Brito http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18507 Michael Brito Mon, 19 May 2008 19:05:01 +0000 http://www.britopian.com/?p=182#comment-18507 @ Rachel and Melanie, While it may be difficult to scale "being real"; it’s probably easier to scale “community”. And, I think that’s one reason why many companies today are hiring community managers. The community managers will hopefully “be real” when they engage with their respective communities. @ Rachel and Melanie,

While it may be difficult to scale “being real”; it’s probably easier to scale “community”. And, I think that’s one reason why many companies today are hiring community managers. The community managers will hopefully “be real” when they engage with their respective communities.

]]> By: Melanie Phung http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18494 Melanie Phung Mon, 19 May 2008 16:14:11 +0000 http://www.britopian.com/?p=182#comment-18494 Thumbs up to the comment "it is incredibly hard to scale "being real" I think there's something to that. If marketers are concerned with the "scalability" of being real (or can we call it "being sincere"?) then I think they're still stuck in the wrong mind set. Being real is being real - it doesn't have to be scaled, no? Thumbs up to the comment “it is incredibly hard to scale “being real”

I think there’s something to that. If marketers are concerned with the “scalability” of being real (or can we call it “being sincere”?) then I think they’re still stuck in the wrong mind set. Being real is being real – it doesn’t have to be scaled, no?

]]> By: Web Success Diva http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18493 Web Success Diva Mon, 19 May 2008 15:58:50 +0000 http://www.britopian.com/?p=182#comment-18493 "The point is that marketers need to take off their marketing hats for a second; and presents themselves as real people with real emotions and real perspectives. This level of authenticity will not only help make their jobs easier, but it will also help consumers relate to them more effectively." -- This is an insightful message that too many marketers just don't get yet. The real value is in the conversations you have and how you have them. Great points! Maria Reyes-McDavis “The point is that marketers need to take off their marketing hats for a second; and presents themselves as real people with real emotions and real perspectives. This level of authenticity will not only help make their jobs easier, but it will also help consumers relate to them more effectively.”

– This is an insightful message that too many marketers just don’t get yet. The real value is in the conversations you have and how you have them. Great points!

Maria Reyes-McDavis

]]> By: Rachel Luxemburg http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18481 Rachel Luxemburg Sun, 18 May 2008 18:52:24 +0000 http://www.britopian.com/?p=182#comment-18481 Great post. This is an issue I've thought a lot about, and I think part of the disconnect comes from the fact that it is incredibly hard to scale "being real". The Dunbar number will change from individual to individual, but even the most hyper-connected will hit it eventually. The implications for conversational marketing are significant. Great post.

This is an issue I’ve thought a lot about, and I think part of the disconnect comes from the fact that it is incredibly hard to scale “being real”. The Dunbar number will change from individual to individual, but even the most hyper-connected will hit it eventually.

The implications for conversational marketing are significant.

]]> By: Michael Brito http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18452 Michael Brito Fri, 16 May 2008 21:54:16 +0000 http://www.britopian.com/?p=182#comment-18452 thanks Josh... fixed. thanks Josh…

fixed.

]]> By: Josh Bancroft http://www.britopian.com/2008/05/16/its-the-content-of-conversations-that-really-matter/#comment-18451 Josh Bancroft Fri, 16 May 2008 21:45:20 +0000 http://www.britopian.com/?p=182#comment-18451 I think you mean "talk the talk, but don't walk the walk". And I agree with you. I think you mean “talk the talk, but don’t walk the walk”.

And I agree with you.

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