My Twitter Manifesto: Rules created by me for me

May 29, 2008 Michael Brito

I did a search for “twitter manifesto” and I am sad to say that I was not the first to coin this phrase. Darn, there goes my legacy.
For the last couple of months, my participation on Twitter has grown significantly and yes, I have become somewhat addicted. I tend to follow certain peeps who I […]

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The Social Media POST: Extra Extra, Read all about it!

May 23, 2008 Michael Brito

Okay, it’s not really what you think; like a newsletter or magazine. POST (aka: the POST Method) is really the most effective acronym ever invented; ever since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing strategy for their business and/or clients. It’s been talked about for […]

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Community is like a Tupperware Party on Steroids

May 22, 2008 Michael Brito

… at least on Cafemom it is.  Those were the words from Andrew Shue, Founder of Cafemom at Agency Bootcamp in Chicago. It was his response to my question to the panel:
There is a lot of talk in the industry about the concept of community.  What is your opinion of “community” and is it just […]

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Agency Bootcamp on Social Media

May 16, 2008 Michael Brito

I have been invited to moderate a panel on social media next week in Chicago. The panelists include marketing and sales professionals from IZEA, Myspace, Bebo, Facebook and CafeMom. I am super excited to attend the event and meet some of the panelists, especially since Andew Shue (co-founder of CafeMom) will […]

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It’s the content of conversations that really matter

May 16, 2008 Michael Brito

The other day, I was involved in a rather heated, yet enlightening discussion with a dude who really hates marketing; and I don’t blame him. Here is an excerpt of one of his comments:
Yes, consumers want to be heard. They also want the option to NOT be annoyed by marketing. They want the option of […]

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A growing list of Social Media Metrics: A great resource

May 12, 2008 Michael Brito

I came across this excellent resource (thanks Beth) this morning on several methodologies to measure social media.
Rachel Happe, who blogs over at the Social Organization put together this quite awesome list of metrics used to measure social media in the enterprise. This list goes beyond the common metrics used to measure the effectiveness (or not) […]

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