Comments on: In social media, listening is only half the battle

By: itjobs1

itjobs1 — Thu, 03 Dec 2009 12:08:44 +0000

Nice article, great stuff
www.staffingpower.com

By: GC

GC — Wed, 30 Apr 2008 19:10:35 +0000

There is a lot of talk about niche and branded social networks. How would you strategize and allocate resources in regards to said “small” company? What amount of time would you spend on external communities vs. building and growing an internal community?

By: Michael Brito

Michael Brito — Tue, 29 Apr 2008 19:49:09 +0000

@Gabe

Smaller companies have an advantage. They can simply go out and join existing conversations in various social media channels and/or create new conversations in these same channels; and not have to worry about all the corporate processes, etc.

These conversations can happen in existing off domain communities (twitter, ning, facebook, even myspace) or they can happen on domain in the form of a blog or community.

By: GC

GC — Fri, 25 Apr 2008 16:26:17 +0000

How do young companies – without global branding, or marketing budgets, like Starbucks and Dell – get conversation, and participation started at their site, and then leverage that amongst the myriad of social networks. Or reverse? Leverage conversations, groups, etc. that start on third party sites?

I think the 8×8 story is a great. The conversation and community was built within the 8×8 ecosystem. With companies employing various social media and “new media” strategies where do you think the conversations should be happening?

Great article. Analysis without action is like, forgive my French, tits on a bull – useless.

By: Mark Dykeman

Mark Dykeman — Fri, 25 Apr 2008 15:44:08 +0000

I particularly enjoyed the Lego anecdote.

By: Jen Harris

Jen Harris — Thu, 24 Apr 2008 20:07:36 +0000

Thanks Michael, great post!
Great case studies that will come in handy.