Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

Well, personally I think that conversations are the core of social media, but don’t take my word for it. I just launched a new blog authored by several internal marketers from industry leading companies like Intel, HP, Cisco, Yahoo, Yum Brands and Cadence who think the same. The blog, titled “Conversations Matter: Bridging the Social […]

Remember G.I. Joe and those pretty awesome public service announcements, where one of the Joes would give an important safety lesson to a group of kids engaged in questionable behavior? They always ended with the famous exchange: “Now we know!” “And knowing is half the battle.” Well I say that “listening is half the battle” […]

… and maybe, just maybe you will be hitting home runs in no time.
I agreed to review this ebook back in late 2007; and I just finished it last night. Sorry it took me so long (Darren & Julie); but life has sure been hectic transitioning to a new job, computers crashing, etc. It literally took me […]

Let’s see … is social media about conversions, traffic, click though rates and sales; or is it more along the lines of conversations, authenticity, transparancy and building a sense of community? I guess it really depends on who you ask. My colleague at Intel, Bob Duffy, who works on my team came up with this […]

Last weekend my laptop crashed. When I restarted it, it said that the systems.32\hll.dll file was corrupt and that I need to reinstall it. I called Dell, they couldn’t help me. I stressed about it all night because I have some really important data there. So Sunday morning, I brought my laptop to Best Buy/Geek […]

I just finished reading, “Digg is Not Social Media Marketing” and I’d have to agree that using Digg alone is not social media marketing. While this may be an important tactic in the overall scheme of things, there is much more to social media than Digg. And, It is quite apparent that many marketers […]

The new blog is launched! Please tell me what you think and be honest. I actually designed the look and feel myself in Photoshop; and then hired the guys over at Unique Blog Designs to program it and build in the functionality. We ran into some problems with the latest version of Wordpress not […]