A new job, a new look; and an editorial calendar!

Mar
20

To my trusted friends, family and the 137 people (and I am sure there is overlap) that subscribe to my blog; I wanted to let you all know that I am in the process of having my blog redesigned by my good friends over at Unique Blog Designs. Hence, the reason I haven’t posted in a while. Speaking of not posting in a while, I have already written several articles/posts and created an editorial calendar that should keep me honest in posting at the minimum of once per week once the new site is launched.

Also, for those of us not connected on LinkedIn, MyBlogLog, Twitter or Facebook, I have left Yahoo! for Intel. Yes, you heard it right; the boring chip company that powers most of the world’s computers, laptops and servers. Why you ask? Well, I was actually laid off from Yahoo! last November and I was really bummed that all the marketing, product and engineering resources were taken away from Bix. I was able to find a role on the Yahoo! Messenger team but it was not really what I wanted or expected; no disregard to the Messenger product team; they were quite awesome individuals.

So, here I am today at the not-so-boring Intel managing their consumer social media programs. My team is awesome and they understand the true value proposition of what social media can do for a brand/product/service. You’d be surprised to know that Intel highly values social media and has been engaging with it for a few years now. It’s exciting to be a part of this team!

Technorati Tags: social media

Author: Michael Brito

Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.

Paul

Movin' on up! To the east side! To a dee-lux apartment in the sky-high-igh-igh
Brick Marketing

We know this isn't a new post but we did notice it's a new layout - very nice!!!
Michael Brito

Cam - thank you for the kind words!
Cam Balzer

Congrats, Michael. Intel's lucky to get you!
Michelle

Drupal is awesome software. I think it's more scalable than Jive. We use it for our community of 100K+ users.
Silona

yes I have looked at Jive as I am friends w/ Dawn Foster but my team really wants an open source tool to create an open Source community.

So I am looking into to how much it would cost to update Drupal with reputation, participation metrics that are more visible.

Will probably have to do some sort of google analytics plugin I suppose.

Already planning on prizes for top contributors...
Michael Brito

yes, you are absolutely right. When you are working in a community environment metrics can get much more granular when looking at -- as you mentioned -- conversational starters, downloads, etc. and then you can also measure new profile creations, friend requests, profile views, etc.

I think Jive has this functionality. Or, you can always use Google Analytics.

The cool thing is that once your community is established, you can then identify the top users of the community (based on the metrics above) and create loyalty/rewards type programs; or even better, invite these uses to participate in ongoing feedback sessions.
Silona

Well see I also want to track silent lurkers...

And there is much discussion about open participation metrics ala jive software

and reputation style points.

And I'm also doing a Open Source Community site - so code contributions, downloads, and software implementations matter as well.

I guess that does lead into "value" metrics too.
Michael Brito

Hi Silona,

Thanks for stopping by. Well, some of the metrics were handed down from senior management (ie. the standard web metrics like visits, pv’s, pv’s/visitor, time spent on blog). But we realized that there is much more value in measuring engagement such as number of comments, RSS subscribers and external blog mentions.

Ideally, if I had it my way, I would like to measure the “value” of the conversations; and whether or not those conversations were helping drive future product innovation.

Michael
Michael Brito

Sir Keegan,

Thank you much. I do appreciate it.

; )
Silona

I came here via your comments on Chris brogan's blog.

And just wanted to ask a somewhat related question. How did you end up doing your community manager metrics? I am trying to find out what everyone else is doing for my own community manager position I am fortunate enough in that I get to define my own. but I will publish them afterwards and share back into the community and wanted to get something truly insightful.

thanks!
Silona
Matt Keegan

Michael -- congratulations on the new job, the new blog, the new look to things. Yahoo is going to miss you, but Intel is an awesome company too. Best wishes to you!
Michael Brito

@ Mel

LOL..thanks for the love.

@ Brick Marketing

I appreciate the comments you leave here. Thanks.
Melanie Phung

Congrats again... though a pending redesign is no excuse for leaving us hanging :)
Social Marketing Journal

That is great! Congratulations on the new position at Intel! Looking forward to seeing your upcoming articles!