Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
To my trusted friends, family and the 137 people (and I am sure there is overlap) that subscribe to my blog; I wanted to let you all know that I am in the process of having my blog redesigned by my good friends over at Unique Blog Designs. Hence, the reason I haven’t posted in a while. Speaking of not posting in a while, I have already written several articles/posts and created an editorial calendar that should keep me honest in posting at the minimum of once per week once the new site is launched.
Also, for those of us not connected on LinkedIn, MyBlogLog, Twitter or Facebook, I have left Yahoo! for Intel. Yes, you heard it right; the boring chip company that powers most of the world’s computers, laptops and servers. Why you ask? Well, I was actually laid off from Yahoo! last November and I was really bummed [...]
Read this eBook now – Customer Service: The Art of Listening and Engagement through Social Media – written by Brian Solis. You can download for free (PDF or Word). It’s short, sweet and gets straight to the point.
One of the key takeaways was what many refer to as conversational marketing. Here is Brian’s take from the eBook (page 6):
However, marketing needs to be clarified as I am not referring to the traditional marketing that typically “speaks” at people through “messages.” In Social Media, this is about dialog, two way discussions that bring people together in order to discover and share information.
I wholeheartedly agree that participation through two-way conversations is a form of marketing; and I would argue that it’s probably one of the most effective methods of marketing today. As Brian suggests, consumers don’t want marketed to anymore. They are sick and tired of us (yeah, me too) shoving [...]
