Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Yes, that’s right and I hope you are listening! You see, I just left your place of business and twittered my network (via my cell phone) about my experience there. And then when I get home, I am going to go online to YELP and write a review about your products and services. I hope for your sake, that you provided good service.
Then, if I am feeling up to it, I am going to document my experience in my blog. I may even bookmark my own post in Digg and Stumble. Then, I’ll go to Yahoo and Google and search for “your business review” and see what others are saying about you. I’m curious; and may even chime in if I feel the need. And then if I have time, I will shoot out a bulletin to my MySpace friends with links to my latest blog entry; right after I [...]
While focus groups and research are valuable methods to learn about market insight, online conversations are a great way to gain real-time feedback about your products and/or services. It’s immediate, more cost efficient, and I would argue that the conversations are more authentic.
In focus groups, and I know this because I participated in a few when I was a young lad the participants usually act in a way that they think they are supposed to act. Reason being, they know that they are being watched. Despite the sodas, cookies and popcorn, they are in unfamiliar territory with a bunch of strangers. Not to mention the intimidating one way mirror on one end of the room and the videos cameras.
