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Yes, Brands do belong on Twitter

On 12 Dec 2008, In Social Media, Twitter, by Michael Brito, 16 Comments

But not the way you may be thinking. Many companies still don’t get the power and influence of social media tools like Twitter; and simply use it to broadcast one-way-in-your-face-marketing messages. I believe it’s more effective ...

A resource for all things CES (Consumer Electronics Show)

On 03 Dec 2008, In Social Media, by Michael Brito, 3 Comments

One project that I have been working over the last few months is the creation of an aggregation hub that pulls in content from across the web relevant to the upcoming 2009 CES show. A brief ...

Kmart embracing social media in a unique way

On 03 Dec 2008, In Social Media, by Michael Brito, 17 Comments

Ok, honestly, I didn’t even think Kmart was still in business. All the department stores here in Santa Clara are closed; and with Target and Walmart growing their market share and building new stores, that was ...

Digital IQ Training: 5 Steps to Integrating Social Media

On 24 Nov 2008, In Social Media, by Michael Brito, 8 Comments

As part of a corporate initiative, Intel has developed a curriculum of training that focuses on the latest in digital marketing and social media. The goal is to create a best-in-class marketing organization; and with speakers ...

Two social media projects: Mass Animation and Digital Drag Race

On 16 Nov 2008, In Facebook, Social Media, by Michael Brito, No comments

It sure has been busy at work. Let me give you a quick heads up on a few projects that I have been working on. Tomorrow, the Core i7 processor is launching. The Core i7 is ...

In social media, honesty is always the best policy, so says Andy Sernovitz

On 13 Nov 2008, In Social Media, by Michael Brito, 3 Comments

Ok, this video is a little late, sorry. I originally uploaded it to Youtube, but it was rejected for being too long so I decided to try Blip.tv and I like it! A few weeks ago, ...

Social Media Discussion with Graduate Students from Golden Gate University

On 28 Oct 2008, In Social Media, by Michael Brito, 4 Comments

I was asked by my previous professor to come and speak to her class of graduate students at Golden Gate University about social media. I spent about an hour talking through some basic definitions and also ...

Who really owns social media in an organization?

On 22 Oct 2008, In Enterprise Social Media, by Michael Brito, 16 Comments

It’s different in every company and in my experience; the term “ownership” has negative connotations and is the cause for organizational conflict, hurt feelings and a decline in productivity. This is one of the downfalls in ...

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Michael Brito discusses the latest in social business and the social customer.

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Yes, Brands do belong on Twitter
December 12, 2008, 16
A resource for all things CES (Consumer Electronics Show)
December 3, 2008, 3
Kmart embracing social media in a unique way
December 3, 2008, 17
Digital IQ Training: 5 Steps to Integrating Social Media
November 24, 2008, 8
Two social media projects: Mass Animation and Digital Drag Race
November 16, 2008, 0
In social media, honesty is always the best policy, so says Andy Sernovitz
November 13, 2008, 3
Social Media Discussion with Graduate Students from Golden Gate University
October 28, 2008, 4
Who really owns social media in an organization?
October 22, 2008, 16

Yes, Brands do belong on Twitter
December 12, 2008, 16
A resource for all things CES (Consumer Electronics Show)
December 3, 2008, 3
Kmart embracing social media in a unique way
December 3, 2008, 17
Digital IQ Training: 5 Steps to Integrating Social Media
November 24, 2008, 8
Two social media projects: Mass Animation and Digital Drag Race
November 16, 2008, 0
In social media, honesty is always the best policy, so says Andy Sernovitz
November 13, 2008, 3
Social Media Discussion with Graduate Students from Golden Gate University
October 28, 2008, 4
Who really owns social media in an organization?
October 22, 2008, 16

Lotus Marketing:

Yeah the whole marketing industrie is changing a lot. Everything is going Inbound Marketing nowadays. It's hard to keep up sometime.
Social Media Marketing:

I really appreciate the work from you Micheal. I also agree with Nick, Social Media indeed needs time and right marketing tactics, in order to be successful. Any ways thank you so much for sharing your opinion and experience with us.
Rich Reader:

Thanks for your speedy consideration of my initial concerns. As I review your post, I see other points of order and concern as we work toward a deeper understanding of the outlook and a variety of possible outcomes. While I agree with you that there are 75 million millenials, is it true that everyone in a particular age cohort is (or will become) a member of the job market? Historical data would not support that assumption. "Expected to hit the job market" remains an overstatement. Indeed, half of enterprises do provide social tools to their workforce for the purpose of knowledge capture, information gap closure, collaboration, and real-time communication. Yet, the training, support, and guidance that most employees need to obtain great performance from such tools is still resource-constrained. You are correct in observing that the new generation prefers decisions by consensus, yet the actual socialization of businesses has a long way to go before most will agree that the consensus process is thoroughly supported by their leadership (C-suite) and authorities (HR, Finance, and Legal). Brandon Russell's survey into the definition of the millenial stands up well for a moment, but it crumbles when he opens his view of the role between heroics and respect. He asserts that the millenial is defined by a hero "archetype" that places a deep trust in authority. Millenials neither adhere to, nor behave as, nor claim to identify with this definition. Mr. Russell might have done a better job elaborating on this fantasy. Regardless of how he might reposition his framing of the millenial soul, ask yourself "What millenial hero fits this mold?" Both Joseph Campbell and Karl Jung would have called "the hero's deep respect for authority" a non-sequitur. "The Heroes Journey" is made from stronger stuff. Examine the millennial hero archetypes represented by Luke Skywalker, Harry Potter, or the Mutant Ninja Turtles. They feared authority, and put on the happy face as a survival mechanism. The visible gestures of respect that they showed to the figures of authority bought them the time and resources needed to defeat the leadership that they distrusted. While I will be interested in reading the sources of Mr. Russell's hero definition, I see that others have made their own efforts in this subject. At the Comic Con San Diego in 2009, Daniel Debowy describes the Millenial Generation Hero as one who avoids traditional conflict with the prior generation as the route to advancing real change. http://www.liheliso.org/2009/08/09/millennial-generation-hero-interview-with-daniel-debowy-m-d-ph-d/ However, avoiding traditional conflict is only a feigned trust in authority, an immediate tactic to postpone battle until one is better equipped to and confident in one's ability to defeat one's opponent or former authority at the moment of one's choosing. Kinda Machiavellian. Kinda Ninja or Art of War. Ask any millenial: who the authorities are that they put the most trust in. They will tell you that authorities are more likely to be the villains who they distrust. . how they feel being labelled or defined with the "Hero" archetype, and you may be surprised by how the conversation turns back onto the labeller or the person defining the term. For a contemporary discussion of who the Millenial archetype is, look at the Marvelous Millennial Wine Marketing Circus at Sebastiani on May 17th, 2012 (or one of the same meetings elsewhere in California that week). The panel will discuss with the community the hopes, the dreams and the expectations of the Millenials. A good deal of discussion is taking place in anticipation of this event. Questions are being asked about the extent to which businesses are going to entertain, amuse, show a fun time to, be likable towards, stimulate the creativity of, cultivate the emotional level of engagement with, and be provocative toward the socially-connected millenial customer. The panel (as well as a most thoroughly engaged audience) will grapple with how millenials influence the customer relationship space of enterprises through their immediate interactions with each other in the tribal/online/IRL communities where they are most socially active. It's already apparent that the B2C approaches which are more empathetic with the millenials (among those businesses progressing in their paths toward becoming social businesses) are gaining mindshare as well as marketshare with the millenials. Such brands that connect with the Milennial mindset are not trusted authorities, but rather are viewed by those connected consumers as partners or welcomed participants in their communities. For a closer view, see Mutineer Magazine's blog: http://www.mutineermagazine.com/blog/2012/04/the-big-top-comes-to-town-mutineer-magazines-marvelous-millennial-wine-marketing-circus-is-coming-to-a-town-near-you/
Michael Brito:

Wow, well thank you! : )
Kristen Sussman:

The "Digital conversation guide" has been a valuable tool to help companies scale social communications through their enterprise. Thank you for sharing this very helpful tool!

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Browsing: Archive for 2008

Latest Tweets

My Instagr.am

Yes, Brands do belong on Twitter

A resource for all things CES (Consumer Electronics Show)

Kmart embracing social media in a unique way

Digital IQ Training: 5 Steps to Integrating Social Media

Two social media projects: Mass Animation and Digital Drag Race

In social media, honesty is always the best policy, so says Andy Sernovitz

Social Media Discussion with Graduate Students from Golden Gate University

Who really owns social media in an organization?

Yes, Brands do belong on Twitter

A resource for all things CES (Consumer Electronics Show)

Kmart embracing social media in a unique way

Digital IQ Training: 5 Steps to Integrating Social Media

Two social media projects: Mass Animation and Digital Drag Race

In social media, honesty is always the best policy, so says Andy Sernovitz

Social Media Discussion with Graduate Students from Golden Gate University

Who really owns social media in an organization?

Lotus Marketing:

Social Media Marketing:

Rich Reader:

Michael Brito:

Kristen Sussman:

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