Social Media Blog by Michael Brito

Social media speaks volumes but are you listening?

I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how you relate to your customers.
To me, this is a clear representation of how social media differs from that of traditional media; direct marketing, advertising, public relations and its overall impact on branding.
As I mentioned many times before, consumers are tired of being marketed to. They are fed up with the millions and millions of marketing messages that are thrown in their faces and computer monitors everyday. And, even when these messages are coming from a third party (Cnet, Techrunch, NYTimes), there is still no guarantee as to the authenticity of the message.

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