Scroll To Top
You are here: Home / Conversational Marketing / Conversational SEO: Conversations that increase your rank

Conversational SEO: Conversations that increase your rank

Conversational Marketing 30 Nov 2007
16 Comments

It’s actually really simple if you think about it. While the term – conversational SEO – does sound cool and everything; it’s nothing more than thinking strategically about the way you (as marketers) have online conversations with your customers. By employing the basic fundamentals of SEO (on-page optimization); whereby you use key terms that you are trying to rank for within your conversations, you can reap the benefits of a nice increase in rank. The challenge is that you do so naturally and not like the following:

“Thank you for comment on our website that sells computers and printers. While we understand your frustration about our computer and printer shipping policy; there is nothing we can do to assist you. We do hope that you will be patient for your computer and printer; and you may want contact the shipping company. They may have your computer and printer in their warehouse.”

Okay, totally exaggerating but you catch my drift.

The benefit of conversational SEO is threefold. You will continue to build relationships with your customers; contribute to a positive customer experience; and increase your search engine rankings. It’s really that simple. More to come on this topic.

Technorati Tags: conversational marketing, conversational SEO, SEO

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • Michelle

    oh great…another new term.

  • http://www.theinternetenterprise.com/blog Mark

    Hi Michael thanks for sharing. And Michelle, take it in stride haha. In IM, new terms are inevitable. But the term does sound misleading. It’s like saying “Hey I’m Google, talk to me” Cheers

  • http://www.fastorange.net Kalison

    You mean like this:
    Great post. So, let’s have a conversation…your website is awesome and everyone needs low cost web hosting. Let me know if you are interested!
    How’d I do?

  • http://www.britopian.com Michael Brito

    Kalison…yes indeed. Sorry but I have no follow on my comments!! LMAO!

  • http://www.tucsonseosolutions.com geri

    Conversation SEO = SMO = Blogging = ?

  • http://www.britopian.com Michael Brito

    higher ranking = more conversions = and then more coin in your pocket!

  • http://alphablogs.net Isabella J Mori

    Here’s a question: If we truly want interaction, shouldn’t we have dofollow for our comments? (Still trying to install that on my blogs, without much luck, btw)

  • http://www.britopian.com Michael Brito

    Isabella – aha. Well, it really depends; because you will then open the door for more spam. If a marketer is truly engaged with the conversation (whatever it may be); and provides value to that conversation, it’s most likely they will be linked to anyway.

  • http://alphablogs.net Isabella J Mori

    I don’t think they will be linked to anyway, simply because it’s too much work. I try to link back to people as much as possible but if you don’t have an actual system for it, you’re only going to be able to link back to the odd commenter.

    Yes, of course on opens oneself up for spam. However, most do follow plugins have ways to cut down on that.

  • http://www.britopian.com Michael Brito

    true. well, you just earned yourself a link — see below in my blogroll.

  • http://www.lumensflashlights.com SureFire Guy

    I’ve been to countless sites where SEO keywords take precedence over the readability of the text (i.e. there’s no flow). Like the example you gave, saying “computers” and “printers” as often as possible can create a very unfavorable end-user experience…especially when they’re bolded, hyperlinked, etc. (:

    Do you happen to have any research that shows that littering your text with keywords for SEO purposes either helps or hinders your sales?

    Look at OpticsPlanet.net, for instance. These guys do some serious SEO. However, if I ever tried to buy something on their site, I’d probably punch my computer monitor out of sheer frustration…so much text! However, maybe they’re raking in the sales? Who knows?

    Anyway, your comments and feedback would be much appreciated.

  • http://www.all-about-content.com/ Melanie Phung

    Hi Michael. My work is moving towards social media much more than in the past, and what you describe is absolutely part of my strategy. My new employer does a ton of social media/conversational marketing stuff, but so far they haven’t leveraged all that activity for SEO purposes.

    Would love to read more of your thoughts on this topic.

    Melanie

  • http://www.britopian.com Michael Brito

    @ MEl

    Hey you…thanks for the message. I wrote an article for imediaconnection.com that covers this topic in depth. It’s being published on Monday. I’ll email you the url.

  • http://www.p1sites.com/ pay for performance seo

    SEO can't work miracles irrespective of their experience and past track record. Especially if the site is new, it may take months to really see traffic building up because of SEO work. So its quite unfair on your part to expect your website appearing in top 10 search results within a month of SEO work done. This is the reason why a good SEO professional DO NOT guarantees any results for the SEO job.

  • http://www.idcreate.net Cheap Web Design Edinburgh

    that is correct but what if they start to leave nagative feedback and you do not want to have the blog comments moderated?

  • http://www.redsauce.com redsauce

    Agreed with the commenter below – conversational SEO relies on good communication between commenters, as well as a positive spin, otherwise surely this could damage your reputation.

Slideshare

View more presentations from Michael Brito

Socal Business Book

Copyright © 2011 Social Business Blog| Michael Brito | Social Business News
↑ Scroll to top