SocialSpark: Bridging the gap between consumers and brands
Nov 21, 2007 Michael BritoJust yesterday, I wrote an article about SocialSpark and its impact on social media and conversational marketing. SocialSpark, owned by Izea - a social media marketing company - will serve as a communications platform that levels the playing field so that brands can have real time, authentic conversations with their customers and/or potential customers. It’s a way for brand marketers to become personal with their customers and begin the relationship building process; rather than hiding behind the traditional corporate marketing fluff. As the practice of conversational marketing is gaining widespread adoption by marketers and with budgets on the rise, SocialSpark is the engine that will help facilitate these conversations.
Technorati Tags: social media, social media strategy, social media marketing, conversational marketing, IZEA, SocialSpark
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November 21st, 2007 at 6:54 pm
yeah, i read something about this on Techcrunch. I don't think Mike A. really likes this business model. Oh well, I am interested on how things will play out.
November 21st, 2007 at 7:38 pm
Yes, Mike hates payperpost...but I think they are doing some cool things over there.
November 27th, 2007 at 7:14 pm
I am actually really excited about it. It's great way for brand marketers to become more personal; and also create micro communities around thier products.
November 28th, 2007 at 3:01 pm
Interesting article. Thanks.