Just yesterday, I wrote an article about SocialSpark and its impact on social media and conversational marketing. SocialSpark, owned by Izea – a social media marketing company – will serve as a communications platform that levels the playing field so that brands can have real time, authentic conversations with their customers and/or potential customers. It’s a way for brand marketers to become personal with their customers and begin the relationship building process; rather than hiding behind the traditional corporate marketing fluff. As the practice of conversational marketing is gaining widespread adoption by marketers and with budgets on the rise, SocialSpark is the engine that will help facilitate these conversations.

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