One of the common themes at BlogWorld was that of conversational marketing; and how imperative is for marketers to participate in conversations with their customers. This doesn’t surprise me since the budgets are growing exponentially for conversational marketing initiatives. Click here for a more in-depth summary of the sessions I attended. My only beef with the conference was that some of the sessions were off topic; a few of the presenters weren’t well organized, and some didn’t even show up.

Technorati Tags: social media, conversational marketing, blog world, blogworld