I came across this interesting article about the growth projections of social media and conversational marketing over the next 5 years. According to the study, 81% of marketers said in five years, they will be spending as much or more on conversational marketing vs. traditional marketing initiatives. And, while conversational marketing still represents a small portion of today’s marketing mix, conversational marketing is expected to outpace traditional marketing by the year 2012. I’m glad they are finally getting it!

Technorati Tags: social media, conversational marketing