Budgets on the rise for Conversational Marketing

I came across this interesting article about the growth projections of social media and conversational marketing over the next 5 years. According to the study, 81% of marketers said in five years, they will be spending as much or more on conversational marketing vs. traditional marketing initiatives. And, while conversational marketing still represents a small portion of today’s marketing mix, conversational marketing is expected to outpace traditional marketing by the year 2012. I’m glad they are finally getting it!

Technorati Tags: social media, conversational marketing

Author: Michael Brito
Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.
  • I agree with this post and I think there is definitely a lot of potential for conversation marketing, just like social networking.
  • Kate
    Hi, we are racing agains time to practise our seo skills at imaseocontest .do drop by and take a look
  • Yeah, but let's just hope that they can have "real conversations" and not just marketing fluff.
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  • bsoler: I loved this post, Michael. I often times times feel like companies pay more attention to...
  • gry: this post is greate.thanks.
  • Gerald Cotley: SMO is the methodization of social media activity with the intent of attracting unique visitors to...
  • Web Development: This is a great example of how a company can use social media effectively. Well done to the folks at...
  • SamanthaCherley: Companies can't work with communities because they now rely on the virtual environment where...

 

 

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