Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
It’s actually really simple if you think about it. While the term – conversational SEO – does sound cool and everything; it’s nothing more than thinking strategically about the way you (as marketers) have online conversations with your customers. By employing the basic fundamentals of SEO (on-page optimization); whereby you use key terms that you are trying to rank for within your conversations, you can reap the benefits of a nice increase in rank. The challenge is that you do so naturally and not like the following:
“Thank you for comment on our website that sells computers and printers. While we understand your frustration about our computer and printer shipping policy; there is nothing we can do to assist you. We do hope that you will be patient for your computer and printer; and you may want contact the shipping company. They may have your computer and printer in their warehouse.”
Just yesterday, I wrote an article about SocialSpark and its impact on social media and conversational marketing. SocialSpark, owned by Izea – a social media marketing company – will serve as a communications platform that levels the playing field so that brands can have real time, authentic conversations with their customers and/or potential customers. It’s a way for brand marketers to become personal with their customers and begin the relationship building process; rather than hiding behind the traditional corporate marketing fluff. As the practice of conversational marketing is gaining widespread adoption by marketers and with budgets on the rise, SocialSpark is the engine that will help facilitate these conversations.
Technorati Tags: social media, social media strategy, social media marketing, conversational marketing, IZEA, SocialSpark
I came across this interesting article about the growth projections of social media and conversational marketing over the next 5 years. According to the study, 81% of marketers said in five years, they will be spending as much or more on conversational marketing vs. traditional marketing initiatives. And, while conversational marketing still represents a small portion of today’s marketing mix, conversational marketing is expected to outpace traditional marketing by the year 2012. I’m glad they are finally getting it!
Technorati Tags: social media, conversational marketing
