Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

It’s actually really simple if you think about it. While the term - conversational SEO - does sound cool and everything; it’s nothing more than thinking strategically about the way you (as marketers) have online conversations with your customers. By employing the basic fundamentals of SEO (on-page optimization); whereby you use key terms that you […]

If you are like me and enjoy reading about the latest trends in conversational marketing, I would recommend visiting Conversational Media. It’s a site that aggregates top news/blog feeds about conversational marketing and social media. It pulls in feeds from Shel Holtz himself, Andy Beal, Chris Heuer, Emily Chang, John Battelle, Stephanie Agresta and Jeremiah […]

Well, nothing really except they use a kick a$$ social bookmarking tool. The tool was built by in-house developers and unfortunately cannot be used by anyone outside of HP (hopefully that will change some day). It’s kind of similar to the one I use but it has an animated gif, that has 4 different states […]

Just yesterday, I wrote an article about SocialSpark and its impact on social media and conversational marketing. SocialSpark will serve as a communications platform that levels the playing field so that brands can have real time, authentic conversations with their customers and/or potential customers. It’s a way for brand marketers to become personal with their […]

One of the common themes at BlogWorld was that of conversational marketing; and how imperative is for marketers to participate in conversations with their customers. This doesn’t surprise me since the budgets are growing exponentially for conversational marketing initiatives. Click here for a more in-depth summary of the sessions I attended. My only beef with […]

Thank you to my friend Linda who wrote about this last week. This rap was written by Chuck, a.k.a “m0serious,” who works over at Pop Labs; a search and social media consulting firm. Enjoy!

And, here is how I found this video…and I may be speculating on a few points. But, I blogged yesterday about the […]

I came across this interesting article about the growth projections of social media and conversational marketing over the next 5 years. According to the study, 81% of marketers said in five years, they will be spending as much or more on conversational marketing vs. traditional marketing initiatives. And, while conversational marketing still represents a small […]

BlogWorld is right around the corner, and I must say that I pretty excited to be going. Unfortunately, I couldn’t pick and choose which sessions I wanted to attend on the fly, like at SES. They require you to register for your sessions in advance. Hopefully I can sneak into some others as well. Here […]