Thinking Strategically about Social Media
Oct 31, 2007 Michael BritoI recently wrote an article, A Strategic Approach to Social Media that listed some key elements that marketers must consider when dealing with social media: defining a target audience, speaking in authentic voice, monetizing the conversations and keeping the conversations fresh and alive. I was criticized (well, not really), but challenged by a marketer friend of mine that claimed I discounted the tactical approaches to social media, specifically social media optimization.
My intention was not to criticize these tactics at all. Rather, I wanted to emphasize that marketers should first think about the big picture of their social media marketing goals before they jump in head first.
Technorati Tags: social media optimization, smo, socialmediaoptimization, social media marketing, social media
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October 31st, 2007 at 9:12 pm
word! you didnt write this because of me, did you?
November 3rd, 2007 at 12:35 pm
lol..no man. Not at all. What's up with you? Haven't see you around in a minute!
November 3rd, 2007 at 3:57 pm
Very good article over at WebProNews. I agree. The social networks can seem a bit overwhelming, but just pick a couple, learn them, and then use them to your advantage.
I personally use Digg as my gateway to rankings in the search engines.
Mike
November 4th, 2007 at 9:14 pm
I was going to get a couple of intern for the spring semister to teach me SMO... Then I started reading the ROI on SMO sucks...
November 8th, 2007 at 12:01 pm
Hi Boris,
Not too sure I agree with that one. SMO is free. There are no costs put forth to bookmark at social network sites. So, if you get just 1 traffic visitor, then your ROI in very good.
I get many visitors from Digg and Del.icio.us and Dropjack everyday. My cost was nothing, and it only takes a few extra minutes to set it up to get this traffic.
You might want to reasearch it a bit more before just going on info you read somewhere once. You are missing out big time.
Mike
November 13th, 2007 at 5:18 am
Great blog with lots of information. Will visit here more frequently. Thanks !